Thursday, February 28, 2013

SEO Appétit: Top Food Search Terms of the Day

February is Heart Month, and when ABC News’ Dr. Richard Besser  spoke yesterday about a new study indicating people following a Mediterranean diet have a 30% lower reduction in heart disease risk, home cooks scrambled to find heart-healthy recipes. Big time! Of course, Irish-American cooks know what’s happening March 17th and got in the groove by baking Irish Soda Bread. And chocolate treats? Most would agree it's impossible to beat chocolate cake or brownies.

THURSDAY 2/28/2013


Mealtime ideas

Zucchini linguini recipe +63,562%














Healthy soups +5,469%














Mediterranean diet +4,452%














Mediterranean diet recipes +2, 537%



 

 

 

 

 

 

 

Treats

Irish soda bread +262%














Chocolate cake +179%














Marshmallow fondant +137%














Brownies +68%



Read past posts
2/25/2013
2/22/2013  
2/21/2013 
2/20/2013 
2/19/2013 
2/18/2013 
2/15/2013 
2/14/2013 
2/13/2013 
2/12/2013  
2/11/2013 
2/8/2013  
2/7/2013 
2/5/2013 
2/4/2013 
2/1/2013 
1/31/2013   
1/30/2013 
1/29/2013 
1/28/2013 
1/25/2013  
1/24/2013  
1/23/2013 
1/22/2013

 


About SEO Appétit
SEO Appétit is published daily by Allrecipes.com so our blogging Fresh Bites readers and food industry friends can keep their finger on the pulse of what's cooking in American kitchens. We want to share the information as a guide to help you produce optimized content based on what home cooks are searching for right now! The SEO terms listed represent the top food searches based on week-over-week growth from the previous day. 

Wednesday, February 27, 2013

February 2013 Measuring Cup Trends Report
















February 2013 -- March may arrive like a lion or lamb, but St. Patrick’s Day and March Madness basketball are guaranteed on the calendar. Easter keeps to its own schedule and comes early this year.  For the February  issue of the Measuring Cup Trend Report, Allrecipes researched cooking behaviors surrounding each event for the following delicious insights.

INSIGHT 1: Slam Dunk! Apps and Basketball Fans

Appetizers and snacks scored winning buckets with fans from 4:00 PM to 11:00 PM on March Madness game days, with Buffalo Chicken Dip hitting the #1 spot among all 15 college basketball towns.*

TOP 5 MOST POPULAR APPETIZERS IN MARCH MADNESS BASKETBALL CITIES*
1. Buffalo Chicken Dip
2. Delicious Egg Salad for Sandwiches
3. Guacamole
4. Best Spinach Dip Ever
5. Sweet Bacon Crackers 




INSIGHT 2: Most ‘Crazy About Apps’ Town?

If appetizers are the snack of choice during March Madness, of the 15 college towns* with teams in the tournament, basketball fans in Bloomington, Indiana, are most likely to chow down on them. In this city, appetizer recipes are 10 times more popular per capita, (one appetizer page view for every 23 persons), compared with Athens, Ohio, where there’s only one appetizer page view for every 223 persons.




INSIGHT 3: Boston #1 for St. Patrick’s Day Dishes

In Boston, where close to one-quarter of the population claims Irish-American heritage—the most of any U.S. city—four of the top five St. Patrick’s Day recipes are a variation of Corned Beef and Cabbage. No surprise: the first St. Patrick’s Day celebration in North America took place in Boston in 1737.

TOP 5 ST. PATRICK’S DAY RECIPES IN BOSTON
1. Corned Beef and Cabbage I
2. Slow Cooker Corned Beef and Cabbage
3. Irish Boiled Dinner (Corned Beef)
4. Corned Beef Hash
5. Irresistible Irish Soda Bread



INSIGHT 4: No Takers in Ireland

Contrary to popular opinion, in Ireland, corned beef and cabbage is not a traditional St. Patrick’s Day dish. But on this side of the Atlantic, Allrecipes home cooks prepare it coast-to-coast!



INSIGHT 5: Forget Corned Beef & Cabbage for Southern Cooks

Unlike in the Northeast and West, home cooks in the South and Midwest are least likely to prepare corned beef and cabbage for St. Patrick’s Day. Instead, on March 17, the top three recipes in the South are Irish Eggs, Irish Breakfast, and World’s Best Lasagna, while in the Midwest, they’re Reuben Sandwich II, St. Patrick’s Chocolate & Mint Cheesecake Bars, and Slow Cooked Corn Beef for Sandwiches.




INSIGHT 6: Ham, I Am for Easter! 

Home cooks may not like green eggs with their Easter ham (apologies to Dr. Seuss), but they prepare more ham for this holiday than any other.


Top 5 Most Popular Easter Recipes in 2012

1.       Honey Glazed Ham
2.       Carrot Cake III
3.       Braided Easter Egg Bread
4.       Peanut Butter Easter Eggs
5.       Hot Cross Buns



*2012 March Madness “Sweet 16” Cities: Athens, Ohio; Bloomington, Indiana; Chapel Hill, North Carolina; Cincinnati, Ohio; Columbus, Ohio; East Lansing, Michigan; Gainesville, Florida; Lawrence, Kansas; Lexington, Kentucky; Louisville, Kentucky; Madison, Wisconsin; Milwaukee, Wisconsin; Raleigh, North Carolina; Syracuse, New York; and Waco, Texas


Please Contact:
Judith H. Dern
Senior Communications Manager
Allrecipes.com
Judithd@allrecipes.com
206.436.7442


About Allrecipes 
Allrecipes, the world’s largest digital food brand, receives more than 1 billion visits annually from family-focused women who connect and inspire one another through photos, reviews, videos and blog posts. Since its launch in 1997, the Seattle-based social site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes is a global, multiplatform brand with 18 websites, 18 mobile sites, 11 mobile apps, and 14 eBooks serving 23 countries in 12 languages. Allrecipes is part of Meredith Corporation (NYSE: MDP), the leading media and marketing company serving American women. For additional information regarding Meredith, please visit www.meredith.com. For additional information regarding Allrecipes, please visit http://press.allrecipes.com.

Allrecipes Goes to the White House

As a member of the Allrecipes.com team, I recently had the amazing opportunity to travel to the White House to meet with First Lady Michelle Obama. The meeting included representatives from the Let’s Move! initiative, the Partnership for a Healthier America, the U.S. Department of Agriculture, and five of the largest online food brands. Our goal: to learn more about the objectives behind Let’s Move! and discuss ideas about how we, as the leading food sites, can make it easier for family-focused home cooks to discover and share healthy meal solutions to fit their busy lives and include flavors their family will enjoy.

While the entire day was an experience I will never forget—it was an amazing pleasure to be surrounded by smart, passionate people who all care greatly about making sure American families have the access to the resources that help them feed and care for their families—the thrill of the day was sitting down at a table with First Lady Michelle Obama. As expected, she was personable, real, funny and smart. While this alone is impressive, what really struck me was her authenticity. The personal stories the First Lady shared about her role as a mom and the challenges she faces trying to get Sasha and Malia to make smart food choices struck a personal chord and provided evidence of her passion and personal conviction for Let’s Move!

During our meeting, the First Lady answered questions and shared stories about strategies she uses to help her family eat healthier meals and snack. As I listened to her speak, I kept thinking ‘I struggle with that at my house too,’ and ‘That’s a great idea!’ Below are a few of my favorite ideas and tips shared during our meeting. I hope you will also find them inspiring.

Allrecipes' Esmee Williams (wearing glasses, at right) meeting with First Lady Michelle Obama at the White House

 “Keep at it!” We asked the First Lady how she gets her kids to eat new or unpopular foods (e.g. vegetables….fish…). Her advice: “Keep at it! The sooner you start this stuff, the more it will be their norm. They just won’t know anything different. So, if you start out by making your macaroni and cheese with a little cauliflower puree, so they get the taste of the cauliflower, the taste of too much cheese will be too much for them. If you start out diluting their juices so that they’re never getting that 100 percent concentrated stuff, then once you put it in, it will be too sweet for them. Kids’ palates are just so adaptable, and I think that’s the point we’re trying to make to parents—it just doesn’t take much, and the sooner you start, the easier it will be to transition. You can still transition. I mean, my kids were 10 and 8 when I started making the changes, and they complained for a while; they still do. But they make the changes themselves now because they can’t drink purely concentrated juices; it’s too sweet. It doesn’t taste good to them.”

“Focus on what works” – This was another tip I loved. Rather than battling it out at the dinner table trying to get your kids to try exotic new foods, why not focus on the flavors and foods they already love? In the First Lady’s words: “Take the things you like and figure out how to tweak them. Oven-fried chicken is just as good as fried chicken; it really is. Whole-wheat pasta in a good sauce, a fresh tomato sauce, is better than the canned stuff. Fresh salsa—chop up some tomatoes—it actually is really good. It’s just the same stuff [as what you buy].”

“Make it fun” – The Obamas are no different from other American families in their desire to make family dinner a special, memorable time where everyone is excited to share their day’s experiences with one another. Serving a meal nobody likes or battling it out with your kids about eating vegetables can quickly change a cherished time into a painful half hour. So, when possible, the Obamas try to make talking about healthier eating fun. ‘“Over Christmas we did a bracketing of foods—‘food bracketology.’ This was the President’s idea, and he’s quite pleased with it—like March Madness. We were with a bunch of other families and this was an evening activity where the fathers bracketed foods—like what would be the winner. And you’d have the top brackets—so you had your pizza and your fried chicken, but you had sushi and you had vegetables—broccoli, kale, salads. And everybody got to vote. The foods would go head-to-head. Bacon against pie, right? Everybody had to vote, and the kids could make an argument. You could make one argument per category when they got down to the final eight. This was an intense conversation. We were surprised at many of the kids, how many vegetables stayed in for a long time. They got to the top eight—beyond the Sweet 16.”

“Build connections” – For many parents, speaking to our kids about the importance of healthy eating and regular exercise in a way that kids can relate to can be a challenge. I loved how the First Lady spoke about making connections, tying what we eat to how our bodies feel. Eating the right foods will give us the energy we need to do the things we love most. As she commented, “When we talk at the dinner table, we talk about eating a balanced meal, not because of how you look but because of what your body needs.”

Learn more about Allrecipes’ partnership with First Lady Michelle Obama and Let’s Move!, and also find hundreds of easy, delicious MyPlate-approved recipes on our Pinterest boards for breakfast, lunch and dinner, for everything from main dishes to veggies, salads, chicken, dairy, fish, sandwiches, kid-friendly favorites, and more!

What tips do you have for encouraging your family to enjoy a healthful meal? We’d love to know!

Posted by Esmee Williams, Vice President, Brand Marketing

Tuesday, February 26, 2013

What's on MyPlate Today?

Allrecipes has exciting news! Today, we’re joining First Lady Michelle Obama, Partnership for a Healthier America, and five of America’s largest media companies (including our parent company Meredith Corporation), in a brand-new campaign to make healthful MyPlate recipes easy to discover and share using an appetite-appealing collection of Pinterest boards.

What’s behind this delicious collaboration? By supporting Michelle Obama’s Let’s Move! campaign, we’re doing our part to help make it easier for Allrecipes’ 30 million community members and American families to put nutritious meals on their dinner tables everyday.  Because we all feast first with our eyes, each participating brand is contributing photos of eye-catching, mouthwatering recipes to 27 Pinterest boards to inspire you with dishes from breakfast to dinner, kid-friendly to make-ahead, and grilling to healthy desserts. Scroll through the boards and you’ll find plenty of healthful choices to answer the question, “What shall I cook today for my family?,” with a tasty answer!

Allrecipes has also created a collection of more than 300 MyPlate recipes, nearly 50 MyPlate Videos, and a MyPlate article to help our community better understand the MyPlate guidelines. You’ll also find that tomorrow's Recipe of the Day will be a MyPlate recipe!

“Allrecipes has thousands of easy, quick and nutritious recipes on our site, and as the world’s #1 food brand, we’re excited to collaborate with Let’s Move and Partnership for a Healthier America to share these recipes and make them easy to find on Pinterest,” said Esmee Williams, Vice President, Brand Marketing. “Allrecipes believes nutrition needs to be approachable and understandable so healthful choices are accessible to everyone. Our goal is to inspire home cooks with confidence, and we understand from our community that ‘healthy cooking’ can sometimes be intimidating. With this innovative program, healthy recipes are easier to discover, and the wide variety of family-friendly recipes will give cooks confidence they’ve found a dish their whole family will enjoy.”

MyPlate is simple and straightforward. The plate diagram displays five familiar food groups: fruits, vegetables, grains, protein and dairy. But unlike the USDA Food Pyramid, MyPlate conveys the proper proportion between the food groups. At a glance, it’s easy to see fruits and veggies should take up half of your plate, while protein is one quarter. MyPlate was designed as a visual guide to help people make “positive eating choices.” A few sensible, stand-out tips from ChooseMyPlate:

  • Enjoy your food, but eat less
  • Avoid oversized portions
  • Make at least half your grains whole grains
  • Compare sodium amounts in foods like soup, bread, and frozen meals and choose foods with lower numbers
  • Drink water instead of sugary drinks

To learn more about the Pinterest campaign with Let’s Move!, Partnership for a Healthier America, and the top five media companies involved, read the press release or check out these helpful resources:

Eat well, and eat wisely!

Monday, February 25, 2013

SEO Appétit: Top Food Search Terms of the Day

In the past 24 hours, home cooks were all about tried-and-true family favorites, seeking dinner ideas everyone would like—even picky eaters! Some also got a head start on St. Patrick’s Day by preparing corned beef and cabbage (first 2013 appearance of this search term). With the start of Purim on Sunday, searches for Hamantaschen recipe remained strong. (For more info, read SEO Appétit 2/21/2013.)

MONDAY 2/25/2013


Mealtime ideas

Chicken Parmesan recipe +95% 














Corned beef and cabbage +73% 














Eggplant Parmesan recipe 64%














Crock pot beef stew +47%














Pork chops +44%














Pizza dough recipe +40%



 

 

 

 

 

 

 

Celebrations

Hamantaschen recipe +132% 

















Read past posts
2/22/2013  
2/21/2013 
2/20/2013 
2/19/2013 
2/18/2013 
2/15/2013 
2/14/2013 
2/13/2013 
2/12/2013  
2/11/2013 
2/8/2013  
2/7/2013 
2/5/2013 
2/4/2013 
2/1/2013 
1/31/2013   
1/30/2013 
1/29/2013 
1/28/2013 
1/25/2013  
1/24/2013  
1/23/2013 
1/22/2013

 


About SEO Appétit

SEO Appétit is published daily by Allrecipes.com so our blogging Fresh Bites readers and food industry friends can keep their finger on the pulse of what's cooking in American kitchens. We want to share the information as a guide to help you produce optimized content based on what home cooks are searching for right now! The SEO terms listed represent the top food searches based on week-over-week growth from the previous day.