Thursday, January 31, 2013

Weekly Kitchen Insights – Recipes and Trends from Allrecipes.com

Frigid winter weather across the continental U.S. is sure to inspire Hawaiian daydreams—and if you can’t escape snow banks, why not feast on aloha flavors? I'm guessing that's what pushed last week’s top new recipe into first place. Family comfort food dishes such as pancakes and Parmesan chicken also earned top spots.

The #1 new recipe for the week was Hawaiian Haystacks, earning top place for page views, prints, and Recipe Box saves.
  A breakfast favorite: Good Old-Fashioned Pancakes (Photo by Rock lobster)  




Baked Garlic Chicken (Photo by aly)

Top Search Terms Last Week
Last week, the fastest growing search term driving traffic to Allrecipes.com was beef stroganoff recipe. Other fast growing search terms driving traffic to the site included cream cheese frosting recipe, best banana bread recipe, beef stew crock pot recipe, and buffalo chicken soup dip.

The fastest growing week-over-week internal search terms included Hungarian goulash, goulash, super bowl, and sliders. (Anyone picking up on the Big Game factor in these searches?)

Video Insights
Videos are another good weather vane. Produce one about pasta and/or chicken and home cooks are almost guaranteed to watch when it’s cold and blustery outside! Last week’s top new video was Broccoli Chicken Casserole I.

Broccoli Chicken Casserole I (Photo by Jie Ren)

Other top-ranking videos included:
  • World’s Best Pasta Sauce—from the home cook who brought you World's Best Lasagna, one of Allrecipes' all time favorites!—this recipe was last week's top performer in overall video page views and for page views referred directly from a search engine
World's Best Pasta Sauce (Photo by whatarat)



  • Baked Parmesan-Crusted Chicken earned the #1 spot for page views, which excludes all featured content (e.g. video detail page views generated by newsletter features, primary nav. features, and/or video homepage features)
What's for dinner? Baked Parmesan-Crusted Chicken (Photo by Damien)

What’s your favorite, must-make winter dish?

Posted by RennyS, Business Analyst

SEO Appétit: Top Food Search Terms of the Day

If you thought yesterday was tops for home cooks in Super Bowl® mode, take a look at today’s searches for Big Game fare. However you spell super bowl, searches blasted into the touchdown zone in the past 24 hours! Seven-layer dip continues as the most searched-for dip, while Authentic Italian meatballs—considered by some to be the ultimate dude food—soared, most likely inspired by ABC Nightline's Wednesday coverage of the Meatball Shop in New York City.

 

THURSDAY 1/31/2013

 

Football Favorites!

Authentic Italian meatballs +2,063%














Superbowl recipes +1548%














Super bowl recipes +437%














7-layer dip +406%














Buffalo chicken dip +260%














Buffalo wings recipe +201%














Oven fried chicken +172%

Hot wings recipe +164%















Read past posts
1/30/2013
1/29/2013
1/28/2013
1/24/2013
1/23/2013
1/22/2013
1/18/2013
1/17/2013
1/16/2013
1/15/2013
1/14/2013
1/11/2013
1/10/2013
1/9/2013
1/8/2013
1/2/2013
12/21/2012
12/20/2012
12/19/2012
12/18/2012
12/17/2012
12/14/2012 


About SEO Appétit
SEO Appétit is published daily by Allrecipes.com so our blogging Fresh Bites readers and food industry friends can keep their finger on the pulse of what's cooking in American kitchens. We want to share the information as a guide to help you produce optimized content based on what home cooks are searching for right now! The SEO terms listed represent the top food searches based on week-over-week growth from the previous day.

Wednesday, January 30, 2013

SEO Appétit: Top Food Search Terms of the Day

The heat is on big time today for Super Bowl® recipes, with searches jumping 15% in the past 24 hours. Seven-layer-dip recipe searches alone rose 32% since yesterday. Meat-loving carnivores also got in the act, searching specifically for affordable eye-of-the-round recipes. Could this be due to a certain large grocery chain’s weekly special, inspiring home cooks for Big Game sandwiches?

WEDNESDAY 1/30/2013


Football Food!

Super bowl recipes +671%














Seven layer dip +571% 














7-layer dip +299%














Buffalo wings recipe +178%














Buffalo chicken dip +164%














Chicken wing recipes +151%














Spinach dip +137%

 

 

 

 

 

 

 

 

Meat Lovers Unite

Eye of round roast recipes +866% 















Read past posts
1/29/2013
1/28/2013
1/24/2013
1/23/2013
1/22/2013
1/18/2013
1/17/2013
1/16/2013
1/15/2013
1/14/2013
1/11/2013
1/10/2013
1/9/2013
1/8/2013
1/2/2013
12/21/2012
12/20/2012
12/19/2012
12/18/2012
12/17/2012
12/14/2012 


About SEO Appétit
SEO Appétit is published daily by Allrecipes.com so our blogging Fresh Bites readers and food industry friends can keep their finger on the pulse of what's cooking in American kitchens. We want to share the information as a guide to help you produce optimized content based on what home cooks are searching for right now! The SEO terms listed represent the top food searches based on week-over-week growth from the previous day.

Tuesday, January 29, 2013

SEO Appétit: Top Food Search Terms of the Day

Some serious party prep going on this week with the second biggest cooking event of the year happening Sunday! (Christmas/holidays rank first.) Home cooks are searching overtime for Super Bowl® appetizers and treats to score delicious touchdowns with their fans. Mardi Gras coming up fast on February 12 is also in the mix of the last 24 hours’ search terms.

 

TUESDAY 1/29/2013


Football Food!

Super bowl recipes +573%














Seven-layer dip +241%














Chicken wing recipes +136%














Appetizers +104%














Buffalo chicken dip +69%














Meatball recipe +52%



 

 

 

 

 

 

 

Treats

Tiramisu recipe +107%














Carrot cake + 49%














Apple pie recipe +46%











Mardi Gras

Jambalaya recipe + 81%














King cake recipe  +67%















Read past posts
1/28/2013
1/24/2013
1/23/2013
1/22/2013
1/18/2013
1/17/2013
1/16/2013
1/15/2013
1/14/2013
1/11/2013
1/10/2013
1/9/2013
1/8/2013
1/2/2013
12/21/2012
12/20/2012
12/19/2012
12/18/2012
12/17/2012
12/14/2012 
 

About SEO Appétit

SEO Appétit is published daily by Allrecipes.com so our blogging Fresh Bites readers and food industry friends can keep their finger on the pulse of what's cooking in American kitchens. We want to share the information as a guide to help you produce optimized content based on what home cooks are searching for right now! The SEO terms listed represent the top food searches based on week-over-week growth from the previous day.

 

 

Monday, January 28, 2013

SEO Appétit: Top Food Search Terms of the Day

Home cooks are planning for their Football parties this week, searching for Super Bowl recipes and delicious dinners for the week in-between! In addition, home cooks are starting to think Mardi Gras with King Cake making the list and a few other sweet treats on the horizon.

 



Monday 1/28/2013

Sports!

Best Ever Jalapeno Poppers Recipe

Supper!

Beef Stroganoff III Recipe




Slow Cooker Beef Stew I Recipe



Sweets!



Oatmeal Chocolate Chip Cookies III Recipe


Read past posts 
1/25/2013
1/24/2013
1/23/2013
1/22/20131/18/2013 1/17/20131/16/20131/15/20131/14/2013

Friday, January 25, 2013

SEO Appétit: Top Food Search Terms of the Day

Banana bread mavens rule today, sending one of Allrecipes’ classic recipes to the top of the SEO list. Big Game fans are also active, pushing the super bowl recipes search term up 26% above yesterday’s searches. With the weekend nearing, home cooks also got into dessert mode, adding more sweet treats to the search term list.

 

FRIDAY 1/25/2013


Football fans

Super bowl recipes +333%



 

 

 

 

 

 

 

Baker’s choice

Best banana bread recipe +480%














Cream cheese frosting recipe +254%














Cinnamon roll recipe +121%














Apple pie recipe +111%














Lemon meringue pie 56%




 

 

 

 

 

 

What’s for dinner?

Beef stroganoff recipe +94%














Stuffed pork chops +74%














Chicken soup +65%














Crock pot beef stew +58%















Read past posts
1/24/2013
1/23/2013
1/22/2013
1/18/2013
1/17/2013
1/16/2013
1/15/2013
1/14/2013
1/11/2013
1/10/2013
1/9/2013
1/8/2013
1/2/2013
12/21/2012
12/20/2012
12/19/2012
12/18/2012
12/17/2012
12/14/2012 


About SEO Appétit
SEO Appétit is published daily by Allrecipes.com so our blogging Fresh Bites readers and food industry friends can keep their finger on the pulse of what's cooking in American kitchens. We want to share the information as a guide to help you produce optimized content based on what home cooks are searching for right now! The SEO terms listed represent the top food searches based on week-over-week growth from the previous day.