Tuesday, February 12, 2013

Weekly Kitchen Insights – Recipes and Trends from Allrecipes.com

Call it the Big Game affect. Looking at last week’s top recipes, football fans clearly influenced recipe choices between February 1-7, 2013. Who doesn’t enjoy Buffalo wings and dips while watching TV gridiron action? And since chicken is a favorite staple for Allrecipes’ home cooks, Garlic Chicken Breasts grabbed the spotlight as the week’s #1 new recipe. Here’s the rundown:

Restaurant-Style Buffalo Chicken Wings (Photo by I Heart Allrecipes)
Warm and Creamy Bacon Dip (Photo by WeezaG)

Top Search Terms Last Week
The fastest-growing week over week search term driving traffic to the site last week was bacon-wrapped smokies. Other fast growing search terms driving traffic to Allrecipes.com included chicken wing dip, 7 layer dip, 7 layer taco dip, and buffalo wing recipe. Impossible to separate football fans from their dips!

The fastest growing internal search terms week over week followed a similar pattern and included super bowl, seven layer dip, 7 layer dip, and buffalo chicken dip.

Video Insights
When reviewing the week’s starring videos, home cooks also watched those with a Super Bowl connection. Chef John's Baked Crab and Artichoke Dip served in a bread bowl topped the charts as the most popular new video based on video page views per day during the week. Other top video performers included:


Dig in! The Best Meatballs await your fork! (Photo by LYNNINMA)

  • Chef John’s Buffalo Chicken Dip earned a trophy as the top performer based on page views, excluding all featured content (this metric excludes video detail page views generated by newsletter features, primary nav. features, and/or video homepage features)

Dip deliciousness! Chef John's Buffalo Chicken Dip (Photo by KIMSCOOKINGNOW)

  • Buffalo Wing Sauce was also a top performer based on page views referred directly from a search engine
Must eat wings with Buffalo Wing Sauce (Photo by Linda)

Now that the football season is over, are you watching hockey or basketball, or waiting for spring training? Which ever sport you follow, eat well!

Posted by RennyS, Business Analyst

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