Thursday, January 31, 2013

Weekly Kitchen Insights – Recipes and Trends from Allrecipes.com

Frigid winter weather across the continental U.S. is sure to inspire Hawaiian daydreams—and if you can’t escape snow banks, why not feast on aloha flavors? I'm guessing that's what pushed last week’s top new recipe into first place. Family comfort food dishes such as pancakes and Parmesan chicken also earned top spots.

The #1 new recipe for the week was Hawaiian Haystacks, earning top place for page views, prints, and Recipe Box saves.
  A breakfast favorite: Good Old-Fashioned Pancakes (Photo by Rock lobster)  




Baked Garlic Chicken (Photo by aly)

Top Search Terms Last Week
Last week, the fastest growing search term driving traffic to Allrecipes.com was beef stroganoff recipe. Other fast growing search terms driving traffic to the site included cream cheese frosting recipe, best banana bread recipe, beef stew crock pot recipe, and buffalo chicken soup dip.

The fastest growing week-over-week internal search terms included Hungarian goulash, goulash, super bowl, and sliders. (Anyone picking up on the Big Game factor in these searches?)

Video Insights
Videos are another good weather vane. Produce one about pasta and/or chicken and home cooks are almost guaranteed to watch when it’s cold and blustery outside! Last week’s top new video was Broccoli Chicken Casserole I.

Broccoli Chicken Casserole I (Photo by Jie Ren)

Other top-ranking videos included:
  • World’s Best Pasta Sauce—from the home cook who brought you World's Best Lasagna, one of Allrecipes' all time favorites!—this recipe was last week's top performer in overall video page views and for page views referred directly from a search engine
World's Best Pasta Sauce (Photo by whatarat)



  • Baked Parmesan-Crusted Chicken earned the #1 spot for page views, which excludes all featured content (e.g. video detail page views generated by newsletter features, primary nav. features, and/or video homepage features)
What's for dinner? Baked Parmesan-Crusted Chicken (Photo by Damien)

What’s your favorite, must-make winter dish?

Posted by RennyS, Business Analyst

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