Friday, June 29, 2012

Weekly Kitchen Insights - Recipes and Trends from Allrecipes.com

Summer is going to be sweet! I guarantee it! Treats like tres leches cake, banana bread, chocolate chip cookies, honey mustard pork chops, and Fourth of July-related flag cakes were all big this past week. Plus, it’s positively raspberry and zucchini season because searches for these terms (including misspellings!) also soared. Here’s a look at what home cooks are making the last week of June.
Honey Mustard Pork Chops for stovetop or the grill (photo by AuntE)
Tres Leches Cake, perfect with summer fruit (photo by jonny's girl)

Other highly viewed recipes included Best Chocolate Chip Cookies, The Best Meatballs, Stars and Stripes Grand Finale Cake (an Allrecipes newsletter star), Banana Banana Bread, and Flag Cake (also a featured newsletter recipe).

Flag Cake ready for the Fourth! (photo by Nadina)
Chef John's Banana Bread ready to eat! (photo by Susan)

Additional recipes that made home cooks hit the Print button included Best Chocolate Chip Cookies, World’s Best Lasagna, Banana Banana Bread, Easy Meatloaf and Sweet Restaurant Slaw.
  • Cherry Crisp had the biggest increase in saves, most certainly because it was featured in a baking newsletter 
Cherry Crisp (photo by Christina)






Other popular saved recipes followed the pattern of the most printed recipes, and included Chef John’s Banana Bread, Best Chocolate Chip Cookies, Authentic German Potato Salad, Secret Sauce Chicken and Grilled Five-Spice Chicken.

Authentic German Potato Salad (photo by Dianne)



When I looked at the week’s top search terms, there were some surprises. Trifle? Is everyone getting in a British dessert groove because the Summer Olympics are coming? Maybe it's just because of the summer berry bonanza going on now. Cooks were also searching for camping recipes, how to microwave corn-on-the-cob and yes, zucchini. (I never knew there were so many ways to spell zucchini!)
  • External searches for trifle recipes exploded last week, jumping more than 200% week over week
  • Other popular search terms driving traffic to Allrecipes included microwave corn on the cob, marshmallow fondant (and regular fondant), dinner recipes and camping recipes
  • Both raspberries and zucchini were among the week’s fastest growing internal search terms with searches for raspberries, raspberry, zucchini, zucchini bread and “zuccini “all among the top 10 (That’s an exact spelling – kid you not!)
  • Other popular internal search terms included tomato pie, chicken piccata, Indian, stuffed jalapeño firecrackers and trifle
Strawberry Trifle Recipe - the perfect summer dessert (photo by chachachica)

Here’s a fun bonus! Figs and kohlrabi were two unexpected additions to the fastest growing year-over-year terms within Allrecipes.com. (I had to look up “kohlrabi” to learn it’s in the turnip family and a great veg to add to stir-fry dishes. Mmmm!)

Summer favorites star in Allrecipes’ video line-up, too! The week’s top new video was Old-Fashioned Potato Salad, based on the most average plays per day the week after release. Other top performers include:


Have an awesome Fourth! Posted by Matt Decuir, Business Analysis

Allrecipes Measuring Cup Trend Report - June 2012






Social Media Changes How, When and Where 
Home Cooks Seek and Share Food Information

INSIGHT 1: New technologies are shifting women’s media consumption habits.
• 61% of home cooks regularly access the Internet from a mobile device(1)
• 100 million+ women use Smartphones(2)
• Women spend 28% more time on social media than men(1)
• 83% of women are watching videos online; video views are up 33% Y0Y(3)
• Total social media consumption is up 10% YOY

INSIGHT 2: Home cooks’ mindsets about food and social activities varies by platform.
Allrecipes’ 2012 Women, Food and Social Media Survey(4) indicates women are sharing food-related content on all five of the top social sites, but their mindset differs depending on the platform. Twitter and Facebook provide quick diversions while waiting in line or sitting on the bus/train; Allrecipes is the most commonly accessed social site while in-store.

Home Cooks’ Mindsets About Food and Social Activities Vary by Platform

INSIGHT 3: Aspiration vs. immediacy.
According to Allrecipes’ 2012 Women, Food and Social Media survey, Twitter and Facebook allow women to stay socially connected, Pinterest provides an outlet for self-expression, Allrecipes serves immediate needs, and YouTube is all about learning.


INSIGHT 4: Photos and peer reviews fuel recipe sharing.
Attractive photos and positive ratings/reviews are home cooks’ biggest motivations for sharing recipes.

 Motivations to Share a Recipe
(% very much to extremely)


INSIGHT 5: Branded recipes receive 6 times the return on traffic when shared socially.
The blend of peer recommendations combined with sharing on social sites provides strong opportunities for brands to increase their recipe exposure and engagement. A 2012 ad campaign by a consumer products brand including recipe integration saw a positive direct correlation between social sharing and recipe page views. Each time a branded recipe was shared using the Facebook Share or Pin It features on an Allrecipes.com recipe page, the recipe received six additional views from referring visits from the home cook’s social network.

INSIGHT 6: Consumer products brands are 10 times more likely to use socially-enabled ads.(5)
Consumer products (CPG) brands are 10 times more likely to integrate social sharing and saving features into their display advertising. Google predicts 75% of all display ads will be socially-enabled by 2015. On Allrecipes.com, a recent advertiser’s socially enabled banner ads generated an average click-through rate of 0.88%, nearly 10 times higher than the industry average.

 Sample Click-Through Rate


INSIGHT 7: “Fan following” boosts purchase intent.
Home cooks are 49% more likely to purchase products from a brand after “following” them on a social site. Allrecipes cooks are 33% more likely to purchase products from brands they follow on a social media site (66% vs. 49%) compared with the general population. How likely are you to purchase products from a brand after following them on a social site?

How likely are you to purchase products from a brand
 after following them on a social site?



INSIGHT 8: 60% of Millennial cooks share food experiences online. (7)
While Millennials and their older peers tend to spend about the same amount of time online, Millennials are more likely to use the Internet as a platform to broadcast their thoughts and experiences, by creating and sharing user-generated videos, photos, blog posts and reviews. Millennial cooks are also more likely to rate products and services: 60% compared with 46% of Generation X and Baby Boomer cooks.


(1) comScore, Women on the Web
(2) comScore, U.S. Digital Future in Focus 2012
(3) comScore, The State of Social Media
(4) Allrecipes.com, Women, Food and Social Media Survey, June 2012
(5) The U.S. Consumer Packaged Goods Industry, eMarketer, p. 4
(6) Google’s Seven Display Ad Predictions The Boston Consulting Group, Barkley, and Service
(7) Management Group (SMG), “The Millennial Consumer: Debunking Stereotypes”




About Allrecipes.com Allrecipes, the world’s largest digital food brand, receives 750 million annual visits from home cooks around the world who discover and share food experiences through recipes, reviews, photos, profiles, and blog posts. For 15 years, the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes’ global, multi-platform brand provides insights into the kitchens and cooking passions of home cooks everywhere with 17 websites, 9 mobile apps, and 14 eBooks serving cooks in 23 countries and 11 languages. Allrecipes is part of Meredith Corporation, the leading media and marketing company serving American women. For additional information regarding Meredith, please visit meredith.com. For additional information about Allrecipes, please visit allrecipes.com.

Please Contact:
Judith H. Dern
Senior Communications Manager
Judithd@allrecipes.com
(206) 436-7442

Friday, June 22, 2012

Weekly Kitchen Insights – Recipes and Trends from Allrecipes.com

Midsummer was yesterday on June 21st, and while we’re staring at gray, soggy skies in Seattle, summer must be in full swing elsewhere! That’s because this past week’s recipes were all seasonal favorites. Dishes such as homemade ice cream, pasta salad, seafood and other desserts made the list—the sorts of things I love to eat on a warm summer day! Well, you know what they say in Seattle—summer doesn’t officially start here until July 5th. Until then, we wear polar fleece and carry umbrellas.

I'm Renny, writing this week on behalf of Matt.That's because I know a little more about things like lobster and crab than he does, being from The Great State of Maine. Here’s this week’s recipe overview, which you’ll note includes the first showing for zucchini.

Grilled Shrimp Caprese was the top new recipe this past week

Grab a fork and dive into Grilled Shrimp Caprese (photo by Baking Nana)

Simple Macaroni Salad had the biggest increase in page views

Ultra-easy Simple Macaroni Salad (photo by Erimess)

These summer desserts also had lots of eyeballs looking at them: Easy Homemade Vanilla Ice Cream, Key Lime Pie VII, Vanilla Ice Cream V, and Easy Philly Oreo Cheesecake.

It doesn't get better than summer berries and Vanilla Ice Cream V (photo by Jodi)


Mom’s Zucchini Bread had the biggest increase in prints

Mom's Zucchini Bread (photo by Pam)

Other recipes home cooks printed in volumes were Simple Macaroni Salad, Yellow Squash Casserole and the Best Steak Marinade in Existence.

Yellow Squash Casserole (photo by lutzflcat)

Crab cakes, ice cream and pies were all among the top search terms driving traffic last week to Allrecipes.com. Homemade ice cream, along with peach ice cream (delish!), were both among the top search terms, plus apple and blueberry pies and cobblers.

Homemade ice cream was the #1 internal search term last week
Pineapple upside-down cake, squash casserole, lobster and peach cobbler rounded out the top 5 internal search terms

You might find lobster on this list a little bit unusual, but it's because it’s hard shell lobster season in Maine, and people there like to eat lobster outside. They also like to eat crab cakes right around now, too. Yum to both! Making me homesick.

Hope your summer has had a hot and delicious start.

Posted by Renny Sabina, Business Intelligence Analyst

Thursday, June 21, 2012

Only One Week Left for a Chance to Win a $1,000 Gift Card! Enter Allrecipes’ “Pin It to Win It” Sweeps!

Someone has to win a $1,000 gift card in Allrecipes’ Pin It to Win It sweepstakes! Why not YOU?

There’s just one week left to create a Pinterest board called “My Favorite Recipes” and have a chance to win a gift card worth $1,000! If you love recipes and have a batch of favorites, you could win! The sweepstakes ends June 30, so enter now. Click to Allrecipes Pin It to Win It Sweepstakes and follow these easy steps:

If you have a Pinterest account:
1) Create a Pinterest board called “My Favorite Recipe.”
2) Pin at least 10 recipes from Allrecipes.com to your “My Favorite Recipe” board—you can pin them directly from Allrecipes.com, or just re-pin recipes from Allrecipes’ Pinterest boards.
3) Complete the sweepstakes entry form at the bottom of the Facebook page, and include a link to your my Favorite Recipes board.

If you don’t have a Pinterest account:
1) Send an email to CustomerSupport@allrecipes.com to receive a Pinterest invitation.
2) Then, set up your Pinterest account and follow directions one through three above. It’s easy!

If you have any questions, please send us an email at CustomerSupport@allrecipes.com and we’ll do our best to answer them. Have fun! I’ll be watching for your entries!

- Jen Evison, Social Media Manager

Sweepstakes Details: *No purchase necessary to enter or win. Subject to Official Rules and entry at www.allrecipesfb.com/pin-it-to-win-it/rules. The Pin It to Win It Allrecipes.com sweepstakes begins at 12:01 a.m. Pacific Daylight Time (“P.D.T.”) on 6/1/12 and ends at 11:59 p.m. P.D.T. on 6/30/12. Open to legal residents of the 50 United States, and the District of Columbia, who are 21 years or older. One entry per person. Void where prohibited. Sponsor: Allrecipes.com

Wednesday, June 20, 2012

Head's Up: Allrecipes.com Under Construction

*Update* The site is back up! Thank you for your patience.

Allrecipes.com will be temporarily unavailable tonight, from 9pm PT to 3am PT while we do a little spring cleaning. It'll be back up soon - follow us on Twitter or Facebook, or check back to get the announcement. In the meantime, thanks for your patience. We think you'll love the improvements we'll be making, which include making it easier to move around the site and use your Recipe Box.
Questions? Concerns? We'd love to hear from you!

Tuesday, June 19, 2012

Head's Up: Allrecipes.com Under Construction

Allrecipes.com will be temporarily unavailable tomorrow night (Wednesday, June 20, from approximately 9pm PT to 3am PT) while we do a little spring cleaning. It'll be back up the next day, but be sure to print off your favorite recipes today so you have them handy while the site is down. We'll let you know as soon as the site is up and running again - follow us on Facebook or Twitter, or check back on Allrecipes.com for updates. In the meantime, thanks for your patience. We think you'll love the improvements we'll be making, which include making it easier to move around the site and use your Recipe Box.
 Questions? Concerns? We'd love to hear from you!

Friday, June 15, 2012

Weekly Kitchen Insights – Recipes and Trends from Allrecipes.com

Hey, it’s berry-cherry-rhubarb season! Lots of home bakers were busy last week. Check out all the yummy berry cakes and crisps happening on the most popular recipe list. Cooks also got into entertaining mode with stuffed jalapeño peppers, and plugged in their slow cookers for extra cheesy potatoes.

Fresh Blueberry Cake was the most popular new recipe

Pistachio Cake III had the biggest increase in page views last week

Pistachio Cake III made in a Bundt pan (photo by Susan P.)
Cherry Crisp had the biggest increase in prints. This recipe, along with Cherry-Rhubarb Crunch was featured in Allrecipes’ June 12th baking newsletter

Cherry Crisp (photo by Christina)
• Runners up on the list: Stuffed Jalapeño Firecrackers had the second biggest increase in prints, while Easy Slow Cooker Cheesy Potatoes had the second biggest increase in recipe box saves

Stuffed Jalapeño Firecrackers (photo by Paul_CK)
When it comes to the week’s top search terms, it seems a lot of cooks are craving risotto. Summer favorites show up here too—ratatouille, steak marinades, Baked Alaska and mango salsa. And who doesn’t want to have simple syrup handy for cocktails and fresh lemonade? Here’s a run-down of the Top 10 week-over-week search terms.

1. Risotto recipe
2. Risotto recipes
3. Steak marinade recipes
4. Baked Alaska
5. Pressure cooker recipes
6. Simple syrup
7. German chocolate cake recipe
8. Ratatouille recipe
9. Mango salsa
10. Peanut butter pie

On the video screen, Chef John of Food Wishes and chicken were super stars! The week’s top new video was Baked Garlic Parmesan Chicken, based on the most average plays per day during the week after release. In other categories:

Chef John's Buttermilk Fried Chicken had the most overall video page views and was also the top performer for page views
Chef's John's awesome Buttermilk Fried Chicken (photo by traceyposner)
Chef John's Chicken and Mushrooms had the most page views (excluding all featured videos)

Chef John's easy Chicken and Mushrooms (photo by Baker Bee)
Here’s to another week of delicious cooking and eating!

Posted by Matt Decuir, Business Analysis

Tuesday, June 12, 2012

Weekly Kitchen Insights – Recipes and Trends from Allrecipes.com

Bring on the burgers! Burgers topped last week’s most popular recipe list along with those tried-and-true family favorites, meatloaf and apple dumplings.

It’s bacon heaven around here, too. The top nine—count ‘em!—nine bacon-wrapped chicken recipes made the list last week. All were featured in the June 1 Allrecipes newsletter. You can grill, roast or broil these easy, seasoned-with-bacon chicken recipes.

And I’d really like to be in the kitchen when the almond cupcakes and Boston Cream Pie are ready to eat. Did someone say buttercream frosting? Awesome!

Dare you to read this list and not get hungry!

Backyard Cooper Burgers was the most popular new recipe last week
Sizzling Backyard Cooper Burgers

• Runners-up for most popular new recipes included Healthier Slow Cooker Chicken and Dumplings, Best-Ever Cilanto Corn Salsa and Cowgirl Stew

A yummy dish of Best-Ever Cilantro Corn Salsa

Nine bacon-wrapped chicken recipes featured in the 6/1/12 What’s Cooking newsletter

Bacon-Roasted Chicken ready for carving

Easy Meatloaf had the biggest increase in page views (most traffic to this recipe came from Google searches for “meatloaf recipe”)

Easy Meatloaf just out of the oven

Country Apple Dumplings had the biggest increase in prints

Country Apple Dumplings ready for a fork and vanilla ice cream

Almond Cupcakes with Salted Caramel Buttercream Frosting had the biggest increase in recipe box saves, with Chef John’s Boston Cream Pie coming in a close second

Almond Cupcakes with Salted Caramel Buttercream Frosting



 “Chicken and dumplings” and “Country apple dumplings” were two of last week's fastest growing search terms based on external and internal searches, respectively.

Which videos did home cooks watch most often last week? Cottage Fries and Chef John’s Boston Cream Pie videos were stars of the screen! (Now how did a cake get named “pie”? I’ve got to research that one. I did discover it’s the official dessert of Massachusetts. Awesome!) Bacon was a video champ too, with Chef John’s easy Bacon-Ranch-Chicken Skewers the week’s third most popular video. That’s my kind of dinner!

Bacon-Ranch-Chicken Skewers hot off the grill
Posted by Matt Decuir, Business Analyst

Wednesday, June 6, 2012

BlogHer Food 2012 Happening Right in Allrecipes’ Backyard!

 

Bloggers and food! Could there be a more delicious pairing? This weekend at BlogHer Food 2012, the fourth annual conference hosted by BlogHer, Allrecipes.com’s communications team will taste and discover, learn and share, along with 500 avid food bloggers attending from across the country and Canada. The conference is a few steps from our office at Seattle’s historic Fairmont Olympic Hotel, so we’re super excited! Woohoo!

Along with the mixing and mingling and networking to the max with all these food bloggers, our team will be attending sessions and panel discussions at the conference. Some very cool topics too! How about Food Photography Beyond Pretty, Taking Control of Your Blog’s Destiny, Fun Food Blogging: Humor’s Place in Food Writing, and Vintage Food and Drink: Making a Modern Meatloaf, Martini or Macaroni & Cheese, and Food Bloggers as Storytellers. Awesome, right? Can we attend them all?! There's a special BlogHer Food scavenger hunt too, that will help visiting bloggers discover Seattle's food treasures.

Of course, there will be a tour of Pike Place Market and a lot of practical discussions too: Basic Copyright, How Cookbook Photography Differs from Blog Photography, How to Shoot a Video on a Budget, the Collaborative Process Behind Publishing a Cookbook, and more! Social activism through blogs is also a hot topic. Good stuff!

Allrecipes is a sponsor of the Saturday night ‘after party.’ We’ll have a cool photo booth set-up with silly props from the kitchen for pix and giggles and guaranteed fun! On Sunday morning, bloggers are invited to our kitchen for mimosas and treats from some of Seattle’s best bakeries. Chef John of Food Wishes has some food tricks up his sleeves too, to share with our guests. Watch for pix here next week to check out the fun!

If you want to find out what’s happening at BlogHer Food 2012 on Friday and Saturday, check for tweets here: #blogherfood. We’ll keep you updated!

For more insights about food bloggers, check out this cool infographic from Foodista, with stats based on their recent survey.




Monday, June 4, 2012

Weekly Kitchen Insights – Recipes and Trends from Allrecipes.com

It must be grilling season! How do I know? Because last week burgers, grilled corn-on-the-cob, and an awesome marinade hit the “Most Popular Recipe” winners’ list. Two brand new healthier recipes were in the mix as well.

Let’s have another drum roll for Chef John! For the second week in a row, Chef John had one of the most popular recipes. Way to go, Chef!

Healthier Slow Cooker Chicken Stroganoff was the top new recipe last week

Healthier Slow Cooker Chicken Stroganoff



Healthier Jalapeno Popper Spread came in a close second. (Note that both of these new healthier recipes were submitted by the same member, MakeItHealthy. Nice work!)

• The tasty burgers featured in the 6 Top-Rated Burger Recipes article were among the recipes most viewed, printed and saved last week by Allrecipes' home cooks

Cheddar-Bacon Hamburger

• After burgers, Grilled Corn-on-the-Cob had the biggest increase in page views

Grilled Corn on the Cob
• The Best Steak Marinade in Existence had the biggest increase in prints

Steaks Marinating in Best Steak Marinade
Chef John’s Cottage Fries had the biggest increase in saves. Woohoo!

Chef John's Cottage Fries
Wait! There’s more! I love this list! Here are the past week’s top five fastest growing search terms based on searches by home cooks while searching on Allrecipes.com.

1. Baby back ribs
2. Grilled corn-on-the-cob
3. Dry rub
4. Grilled corn
5. Red potato

Allrecipes has added some hot new videos to its playlist, too. Topping last week’s “Most Popular” video list was my all-time favorite summer salad Classic Macaroni Salad. Take a look! Yum! Serve this with Cheddar-Bacon Burgers and I'm in heaven!

Classic Macaroni Salad
Posted by Matt Decuir, Business Analyst