Wednesday, November 7, 2012

What’s Your Best Thanksgiving Ever? This $5,000 Pinterest Sweepstakes Makes Holiday Sharing Extra Delicious!

As the top holiday cooking and baking resource for Thanksgiving—Allrecipes.com receives more than one billion visits annually from home cooks who love to share recipes and entertaining ideas—the resources and inspiration are practically endless. To capture all of this in an easy-to-browse-and-share environment, Allrecipes created a Pinterest sweepstakes* titled “Best Thanksgiving Ever.” What’s your favorite Thanksgiving side dish or dessert? Pin 5 or more things exclusively from Allrecipes or Better Homes & Gardens and you might win $5,000, and five additional participants have a chance to win $1,000 each. Wow!


Turkey Day planning is simplified for busy cooks with Pinterest inspiration boards showcasing Allrecipes’ top Thanksgiving recipes and ‘Thanksgiving 101’ videos and Better Homes & Gardens top decorating and entertaining ideas. We knew millions of people were already having fun planning their holiday meals and d├ęcor on Pinterest, so we thought we’d make it more fun by giving away $10,000. Now that’s something to be thankful for!

In 2011, the day before Thanksgiving, home cooks consumed 32.5 million pages of food-focused Allrecipes content, making it our biggest food holiday of the year. The Best Thanksgiving Ever Pinterest sweepstakes celebrates this gigantic American food holiday that is all about people sharing food and experiences, with a sweepstakes that encourages people to do the same online . On Allrecipes.com, home cooks will find seamless access to Allrecipes’ top-rated, most popular Thanksgiving recipes and tips.

A cross-channel social media campaign, the Pinterest Best Thanksgiving Ever sweepstakes is a partnership between Allrecipes.com, and Better Homes & Gardens magazine, the top two food and lifestyle brands on Pinterest, and Campbell’s, all trusted resources for everyday and holiday recipe ideas and entertaining solutions. It also marks the first major partnership between two powerhouse Meredith Publishing brands: Allrecipes and BHG.com (Better Homes & Gardens).

Get started! Join us and follow these step-by-step instructions to create your Best Thanksgiving Ever Pinterest boards:
  • Pin the image below using this code:
(<div style='padding-bottom: 2px; line-height: 0px'><a href='http://pinterest.com/pin/56787645272719874/' target='_blank'><img src='http://media-cache-ec3.pinterest.com/upload/56787645272719874_tcNmCG0X_c.jpg' border='0' width='190' height ='377'/></a></div><div style='float: left; padding-top: 0px; padding-bottom: 0px;'><p style='font-size: 10px; color: #76838b;'>Source: <a style='text-decoration: underline; font-size: 10px; color: #76838b;' href='http://www.facebook.com/mybhg/app_122790147870502'>facebook.com</a> via <a style='text-decoration: underline; font-size: 10px; color: #76838b;' href='http://pinterest.com/bhg/' target='_blank'>Better Homes and Gardens</a> on <a style='text-decoration: underline; color: #76838b;' href='http://pinterest.com' target='_blank'>Pinterest</a></p></div>)



  • Add 4 (or more) additional images or videos from Allrecipes or BHG
  • Share the Pin to Win sweeps on Facebook! I bet your family and friends might like the chance to win $5,000. If you have any questions, please send us an email at CustomerSupport@allrecipes.com and we’ll do our best to answer.
 Have fun! I’ll be watching your boards!

-- Posted by Judith, Senior Communications Manager

* Sweepstakes Details: No purchase necessary to enter or win. Subject to Official Rules and entry at www.allrecipesfb.com/pin-it-to-win-it/rules. The Best Thanksgiving Ever sweepstakes begins at 12:01 a.m. Pacific Time (“P.T.”) on 11/1/12 and ends at 11:59 p.m. P.T. on 11/30/12. Open to legal residents of the 50 United States, and the District of Columbia, who are 21 years or older. One entry per person. Void where prohibited. Sponsor: Allrecipes.com

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