AMERICA’S TOP BAKING
COMMUNITIES, ALLRECIPES.COM, LADIES’ HOME
JOURNAL AND NESTLÉ TOLL HOUSE JOIN FORCES TO LAUNCH THE WORLD’S BIGGEST
COOKIE SWAP
Brands Tap Pinterest to Mobilize Their
Communities of More Than 30 Million Home Cooks to Bake a Difference This
Holiday Season
SEATTLE
and NEW YORK CITY, November 26, 2012 – Today, the biggest names in home
baking and entertaining, Allrecipes.com, Ladies’ Home Journal and NESTLÉ TOLL HOUSE, announced
the third annual Cookies Across America campaign. This year’s holiday campaign
centers around launching the World’s Biggest
Cookie Swap by leveraging the powerful reach of online communities, as well
as social sharing on Pinterest, to mobilize millions of home cooks to bake and virtually
swap cookies in support of Cookies
for Kids’ Cancer, a nonprofit committed to raising funds to
support research for pediatric cancer.
Together, Allrecipes,
the world’s #1 digital food brand, and Ladies’ Home Journal online communities
will bake more than one billion cookies in December. Taking part in The World’s
Biggest Cookie Swap allows these home cooks to rally together, search for delicious
cookie recipes, share favorites on their personal cookie Pinterest boards,
contribute to Cookies for Kids’ Cancer, and enter a sweepstakes to win a trip
for two to NYC to have lunch with The Barefoot Contessa, Ina Garten.
When it comes to
celebrating mouthwateringly delicious holiday treats, a photo is worth a
thousand words. Allrecipes and Ladies’ Home Journal are two of Meredith’s most
social brands with more than 31,000 followers on Pinterest combined. In the
past year, 30 percent of the most-pinned desserts from Allrecipes.com have been
cookie recipes. According to Allrecipes’ 2012 Holiday Cooking Trends and
Behaviors Survey, 42 percent of online cookie bakers say that a recipe must
make ‘a very cool looking/pretty cookie’ in order to be on their “must-bake”
list.
“Allrecipes
launched 15 years ago as Cookierecipe.com and since then, our global community
has grown to more than 30 million home cooks who love baking cookies and
sharing inspiration and experiences with others online,” said Esmee Williams, vice
president of brand marketing at Allrecipes.com. “We are excited that the
World’s Biggest Cookie Swap encourages three passionate communities to give
back this holiday season by doing something we already know they love doing, sharing
their favorite recipes, excitement for baking and creative ideas.”
“Through social
media, Ladies’ Home Journal invites its 12 million readers to become co-creators
of the magazine,” said Sally Lee, senior vice president and editor-in-chief of
Ladies’ Home Journal. “Now, with the World’s Biggest Cookie Swap, our readers
get an opportunity to share the cookies they’ll bake for friends and
family. We’re also thrilled to be able to connect our bakers with Cookies for
Kids’ Cancer so that their participation will benefit a really great cause.”
“Nestlé Toll House
is excited to celebrate with Allrecipes.com and Ladies’ Home Journal on the
World’s Biggest Cookie Swap,” said Jim Coyne, Director of Marketing, Nestlé
Baking. “This campaign is a great way to honor creativity and caring while
connecting three communities with a shared passion for baking.”
Allrecipes.com
offers countless resources for home cooks looking for cookie baking inspiration
this holiday season. The most popular resources include:
·
Allrecipes Cookie
Countdown: beginning
December 1 featuring holiday cookie recipes and baking tips for the 25 days
leading up to Christmas
·
Allrecipes’ Christmas
- 100 Best Recipes from Allrecipes.com and Tried & True Cookies eCookbooks featuring the best recipes for holiday meals,
along with delicious cookie ideas perfect for giving and sharing (virtually or
otherwise!).
This holiday
season Ladies’ Home Journal offers a variety of cookie and holiday entertaining
resources, including:
·
The “Cookie Swap with the Barefoot Contessa” editorial feature in the December/January
issue. The piece focuses on a cookie swap Ina Garten hosted for six top food
bloggers and includes favorite recipes from each attendee.
·
Upcoming Facebook chats with Ina Garten,
Deb Perelman from Smitten Kitchen and Joy Wilson from Joy the Baker.
All home bakers
are invited to participate in the World’s Biggest Cookie Swap. For every
Pinterest board created for the World’s Biggest Cookie Swap, $1 will be donated
to Cookies for Kids’ Cancer, up to $5,000. For official rules or to learn more
about how to get involved, search for recipes, create and share Pinterest boards,
and mobilize networks for a good cause, cooks should visit the World’s Biggest
Cookie Swap Facebook page.
About
Allrecipes
Allrecipes, the
world’s largest digital food brand, receives more than 1 billion visits
annually from family-focused women who connect and inspire one another through
photos, reviews, videos and blog posts. Since its launch in 1997, the
Seattle-based social site has served as a dynamic, indispensable resource for
cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday
and holiday meal solutions and practical cooking tips. Allrecipes is a global,
multiplatform brand with 18 web and mobile sites, 11 mobile apps, and 14 eBooks
serving 23 countries in 12 languages. Allrecipes is part of Meredith
Corporation, the leading media and marketing company serving American women.
For additional information regarding Meredith, please visit www.meredith.com. For additional information regarding
Allrecipes, please visit http://press.allrecipes.com.
About
Ladies’ Home Journal
Founded
in December 1883, Ladies’ Home Journal has a long-standing
history of empowering women and inspiring personal growth and fulfillment.
Published by Meredith Corporation (NYSE: MDP), the brand’s unique content model
combines the authority of print with the authenticity of experiences. This
blend of expert advice and user-generated content entertains, energizes and
empowers the reader to become a stronger, surer, self, wife, mother and friend.
Ladies’ Home Journal and LHJ.com engage women with relevant conversations about
health and relationships; beauty and style; food and finance.
About
Nestlé USA
Named one of “The
World’s Most Admired Food Companies” in Fortune magazine for
fourteen consecutive years, Nestlé provides quality brands and products that
bring flavor to life every day. From nutritious meals with LEAN CUISINE® to
baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient,
and nutritious food and beverage products that make good living possible.
That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2010
sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the
world’s largest food company with a commitment to Nutrition, Health &
Wellness — with 2010 sales of $105 billion. For product news and information,
visit Nestleusa.com or NestleNewsroom.com.
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