Tuesday, October 23, 2012

Weekly Kitchen Insights – Recipes and Trends from Allrecipes.com

We’re applauding Chef John of Food Wishes this week! His Ham and Potato Soup recipe and video captured top spot for page views, prints and recipe box saves. Wow! If you’re in a soup kind of groove, this is the recipe for you! It's casserole weather too, so check out the week's top choices in this category.

A steaming bowl of Chef John's Ham and Potato Soup (Photo by Sherri)
And save those pumpkin seeds! Allrecipes home cooks can tell you how to roast them into a crunchy snack. Everyone wants to know, because last week, pumpkin seeds claimed honors in the search term category. (Do you know what you’re serving at your Halloween party?!)

Here’s the breakdown of what Allrecipes home cooks were searching for, cooking, eating—and watching—last week. All delicious!
As mentioned, pumpkin seed recipes drove traffic to the site in record numbers. Other fast growing search terms driving traffic to the site included allrecipes recipes, how to roast pumpkin seeds, and how to bake pumpkin seeds.

The fastest growing internal search terms week-over-week included pumpkin seeds, Halloween cupcakes, pumpkin seed, and sausage balls.

Pumpkin seeds, the perfect Halloween snack! (Photo by Soifua)
When I looked at the week’s top performing videos, the top new video was—drumroll, please!—Broccoli, Rice, Cheese, and Chicken Casserole—based on the most average plays per day during the week after release.

Forks, please! Broccoli, Rice, Cheese and Chicken Casserole (Photo by Kathy)
 Other videos in last week’s star line-up include:
  • Ham and Potato Soup, the rock star from Chef John, the top performer in overall video page views
  • How To Cook Salmon, the top performer for page views referred directly from a search engine
So what will you be cooking this week? Are you going to make any of these recipes? And is your pumpkin carved yet?!

Posted by Renny Sabina, Business Analyst