Friday, October 12, 2012

Weekly Kitchen Insights – Recipes and Trends from

Our neighbors to the north were cooking up a storm this week. Canadians celebrated their Thanksgiving on Monday, October 8, 2012, and Canadian home cooks looked for traditional holiday recipes such as Perfect Turkey and Old-Fashioned Stuffing. Comfort foods reigned as well, ranging from pumpkin pie to tasty slow cooker chili and carrot cake. No surprise either to find Roasted Pumpkin Seeds in the mix. Why let those crunchy seeds go to waste when they’re so good roasted and salted?

Here’s the week’s recipe recap:

Perfect Pumpkin Pie (Photo by wifeyluvs2cook)
  • Boilermaker Tailgate Chili saw the largest increase in prints week-over-week and was also the top performer for overall video page views. Go Purdue Boilermakers! 
Boilermaker Tailgate Chili waiting for a spoon! (Photo by JENNY23315)
Best Carrot Cake Ever! (Photo by gielastic)
When I looked at search terms for the week, it was a surprise to see tilapia in the mix. Maybe everyone is thinking “healthy” and eating fish before the Halloween candy deluge hits? Either way, it was the week’s fastest-growing search term driving traffic to the site.

Other fast growing search terms driving traffic to the site included roasting pumpkin seeds, cranberry sauce, and pumpkin seed recipe.

The perfect October snack! Spiced pumpkin seeds (Photo by Michael J. Wild)
Based on searches by home cooks on the site, the fastest growing week-over- week internal search terms included turkey soup, cranberry sauce, turkey gravy, and turkey stuffing.

When I looked at the week’s top performing videos, it was exciting to learn our new recipe page redesign is generating 18% more video page views. Nice! Of course, the synchronicity of Canada’s Thanksgiving helped, too. Here’s what happened this week in Allrecipes videoland:

Whipped Sweet Potato Casserole was the week’s top performing video based on having the most average plays per day during the week after release.

Individual servings of Whipped Sweet Potato Casserole (Photo by Allrecipes)
 Other videos on the week’s hit list include:
  • Taco Seasoning I was the #1 video based on page views referred directly from a search engine
May you munch a generous handful of crisp pumpkin seeds this weekend!

Posted by Renny Sabina, Business Analyst