Wednesday, September 19, 2012

Weekly Kitchen Insights – Recipes and Trends from Allrecipes.com


Pumpkin! Halloween! Woohoo! Fall is here! Last week these two terms showed up for the first time among the fastest growing search terms, a signal some cooks are starting to think of fall recipes. Rosh Hashanah was in the mix too, heralding another autumn holiday with important cooking traditions. Add Mexican flavors in a yummy new casserole recipe, and bring out the slow cooker to round out the mix! Both of these were winners among last week’s recipes.

Here are highlights from the past week:
Pork Chops for the Slow Cooker (Photo by pomplemousse)
The fastest growing week-over-week search term driving traffic to the site last week was rosh hashanah recipes. Other fast growing search terms driving traffic to the site included soup recipes, pumpkin cookies, and Halloween.

The fastest growing internal search terms week over week included tamale pie, pumpkin bars, leeks, and pumpkin cookies. (I wonder what prompted leek searches?)

Pumpkin was a hit for videos too, with Easy Pumpkin Muffins winning top spot as “new video of the week” based on the most average plays per day the week following release. Other top performing videos (based on week-over-week positive change) included:

Easy Pumpkin Muffins (Photo by Cookies)

Yummy Bacon Ranch Chicken Skewers (Photo by LatinaCook)





Easy and Elegant Pork Tenderloin (Photo by Erica)
  • All you fish fans out there should look at this video. It's a hit! How to Cook Salmon earned the #1 spot as the top performer for page views referred directly from a search engine.
Succulent salmon ready for a feast (Photo by wifeyloves2cook)
Any pumpkin cookies baking in your kitchen yet? What’s grabbed your attention as a “must make” fall recipe? We want to hear!

Posted by Renny Sabina, Business Analyst

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