Thursday, August 16, 2012

Weekly Kitchen Insights – Recipes and Trends from Allrecipes.com

Summer may be running out on the calendar, but when Old-Fashioned Potato Salad shows up in the Allrecipes community as the recipe with the most prints and recipe box saves, the season isn’t over quite yet. And maybe cooks were noshing their own crunchy homemade Microwave Snack Mix while watching the Olympics, because last week this recipe earned the largest increase in page views. Some new slow cooker recipes also performed well. Have I made you hungry yet? Here’s the complete rundown of last week’s top performing recipes.
  • Wow! The #1 new recipe last week was Mayonnaise Chicken with the most page views, prints and box saves. A triple header!
Irresistible Righteous Raspberry Brownies (Photo by Marianne)
Microwave Snack Mix (Photo by mominml)
  • Old-Fashioned Potato Salad saw the largest increase in week-over-week prints, and also the highest increase in recipe box saves.
Classic Old-Fashioned Potato Salad (Photo by MaLizGa)
When reviewing search terms, the fastest growing week-over-week search term driving traffic to the site last week was tzatziki sauce recipe. Other fast-growing search terms driving traffic to the site last week included crock pot recipes, stuffed peppers recipe, and cucumber salad recipe. For home cooks on the site, the fastest growing internal search terms week-over-week included garlic chicken, vodka sauce, breakfast, and cream corn.

Lots of cooks are still in the peach groove! On the moving screen, Southern Peach Cobbler was the top new video, based on having the highest average of the most plays per day the week after its release.
A yummy bowl of Southern Peach Cobbler (Photo by clockkent)
Other top video performers (based on week-over-week positive change) included:
Here’s wishing you cool temps and delicious summer meals!

Posted by Renny Sabina, Business Analyst

0 comments: