Monday, July 23, 2012

Allrecipes Celebrates an Amazing Community and Its 15th Anniversary!

Today kicks off a week-long celebration at Allrecipes to commemorate our 15th Anniversary! Allrecipes is honored and humbled by the support we've had from our community, YOU, over the past 15 years. Ninety-nine percent of the content on on our site comes from our community...1 million recipes, more than 7 million ratings and reviews, nearly 1 million photos, and thousands of blog posts from 25 million home cooks globally who visit us each month.

Food brings people together and shared recipes create an opportunity for one person’s recipe to contribute to another person’s happy moment. To commemorate the billions of amazing moments made possible by our community sharing recipes with others, we've launched a campaign called #RecipeForHappiness on our Facebook page. Anyone can contribute by tagging photos on Instagram with #RecipeForHappiness or visiting Allrecipes’ Facebook app to create a customized #RecipeForHappiness Recipe Card.

For our fans with iPhones, we're also offering our top-rated Dinner Spinner Pro iPhone app at a discounted price for 15 days. Starting today and through August 5, the app is available for only 99 cents in the Apple App Store.

Also, here’s a little video love letter to say Thank You for sharing your recipes and your lives! It’s a brief glimpse of our community, doing what they do best: enjoying food, friends, and family. 

How big is Allrecipes these days? Well, much has changed in the food landscape since 1997, when five anthropology graduate students launched, one of the first social sites online. The students launched dozens of sister sites (,, etc.), experienced rapid growth, and eventually merged all the sites into one, Use of recipe websites as the #1 resource for cooking has surged 207 percent since 1999,* spurring to become the #1 site for women and a top 10 social site today. Allrecipes has been the world’s #1 recipe site consecutively for the past three years and continues to see double-digit YoY growth with 17 global sites, 17 new mobile sites and 9 top-ranking mobile apps.

Additional Allrecipes All-Time Stats
  • 15 billion recipes viewed
  • 2.5 billion visits
  • 820 million pages viewed from mobile devices
  • 200 million pieces of social content uploaded, saved or shared
  • 180 million recipes saved to Allrecipes’ Recipe Boxes
  • 25 million home cooks monthly
  • 14 million app download
  • 7.5 million registered cooks
  • 7 million recipe ratings and reviews
  • 1,000 original videos created
Allrecipes’ Top 15 Recipes of All-Time
  1. World’s Best Lasagna (14M views)
  2. Banana Banana Bread (13.5M views)
  3. Good Old-Fashioned Pancakes (13M views)
  4. Easy Sugar Cookies (11M views)
  5. Awesome Slow Cooker Pot Roast (10M views)
  6. The Best Rolled Sugar Cookies (9.5M views)
  7. Basic Crepes (8.5M views)
  8. Best Chocolate Chip Cookies (8M views)
  9. Chicken Pot Pie IX (7.5M views)
  10. Buffalo Chicken Dip (7M views)
  11. Easy Meatloaf (7M views)
  12. Carrot Cake III (6.5M views)
  13. Cream Cheese Frosting II (6M views)
  14. Best Big Fat Chewy Chocolate Chip Cookie (6M views)
  15. Alfredo Sauce (5.5M views)
We'd hoped to get this post up sooner, but between the coffee cart, doughnuts, executive catered omelet bar, massages, mani/pedi's, fortune tellers, gourmet burger lunch, henna tattoos and ice-cream cart, we've been a little busy today! Allrecipes is not only a great place to find recipes, it's a fun place to work!
Stay tuned for more to come this week on Allrecipes' 15th Anniversary...including photos of the celebrations and contributions from guest bloggers on their #RecipeForHappiness!

Cheers to 15 delicious years and hopefully 15 more!

-Allrecipes' Brand Team