Friday, May 25, 2012

Allrecipes Measuring Cup Trend Report - May 2012


Grilling in the U.S.A. - Sizzling Stats and Trends

INSIGHT 1: Grilling – A year-round cooking method for half of American families.
Grilling is no longer limited to the summer season; half of American households now grill year-round, with 92% grilling at home.* Busy families appreciate the convenience, variety, speed and healthier food options grilling offers compared with traditional stove-top or oven cooking methods.

Grilling Frequency Among American households

INSIGHT 2: Gas is the top grilling method, while charcoal/wood is the fastest growing in terms of popularity.
71% of American households use gas grills. However, charcoal/wood grills have rebounded over the past six years—up 78%, likely due to enhanced flavor and the growing interest in smoked foods. An electric indoor grill (e.g. George Foreman) is used by 15% of households.

INSIGHT 3: Steak replaces chicken as the top choice for grilling.
In 2012, the most popular food for grilling is steak—preferred by nearly four out of five households. This is a shift from just two years ago when chicken was the top choice. Other food types experiencing growth include fish, pork, hot dogs and hamburgers.

Top Foods for Grilling


Allrecipes.com’s 5 MOST POPULAR GRILLED STEAK RECIPES

Grilled Flat Iron Steak with Blue-Cheese Chive Butter

INSIGHT 4: Favorite grilling recipes around the U.S.
Regional food preferences show up fast when grilling recipes across the country are compared.

Popular Grilling Recipes Across the U.S.


INSIGHT 5: 25% of the top grilling recipes are for vegetables.
Six of the top 25 grilling recipes in 2011 were for grilled vegetables—asparagus, corn-on-the-cob and veggie burgers—while 10 featured chicken.

2011 TOP 10 GRILLING RECIPES
10. Naan

Grilled Corn-on-the-Cob
Marinated Grilled Shrimp
Scott Hibb's Amazing Whiskey-Grilled Baby Back Ribs

INSIGHT 6: Top 10 grilling search terms in 2012.
A look at grilling search terms trending upwards this year reflects consumers’ interest in varied, easy-to-prepare foods. (Source: Hitwise, 4 weeks ending 5/19/2012 compared with 5/21/2011.)

1. Grilled artichokes
2. Grilled pork chops
3. Grilled shrimp
4. Grilled corn
5. Grilled chicken
6. Grilled salmon
7. Grilled pineapple
8. Grilled mahi mahi
9. Grilled onions
10. Grilled potatoes

Grilled Salmon with Grilled Asparagus

INSIGHT 7: Why home cooks love to grill.


INFOGRAPHIC FUN! For more grill thrills, check out this awesome infographic recapping stats and info about grilling!
BONUS: Searches for smoked foods are up 40% YOY.
Recipe searches for smoked ribs, smoked turkey, smoked pork chops, smoked sausages and other meats are up compared with 2011, with smoked ribs and smoked turkey showing the largest increase. (Source: Hitwise, 4 rolling weeks ending 5/5/2012 compared with 5/7/2011.)

* Unless otherwise noted, data in this report is from the 2012 Grilling Trends Survey hosted on Allrecipes.com April 12-16, 2012, with participation from 743 U.S.-based respondents. No incentives were used to reward or incent participation.
 
About Allrecipes.com
Allrecipes, the world’s largest digital food brand, receives 750 million annual visits from home cooks around the world who discover and share food experiences through recipes, reviews, photos, profiles, and blog posts. For 15 years, the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes’ global, multiplatform brand provides insights into the kitchens and cooking passions of home cooks everywhere with 17 websites, 9 mobile apps, and 13 eBooks serving cooks in 23 countries and 11 languages. Allrecipes is part of Meredith Corporation, the leading media and marketing company serving American women. For additional information regarding Meredith, please visit meredith.com. For additional information about Allrecipes, please visit allrecipes.com.

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