Tuesday, January 10, 2012

Allrecipes Measuring Cup Trend Report - January 2012

Three-quarters of American families pay more attention to eating healthy meals than five years ago, yet 50% also eat fast food meals weekly

INSIGHT 1: 98% of American families are eating healthy meals “sometimes/always;” while fewer than 1% say they think about dieting only in January.
88% report thinking about healthy dieting year-round. Half of all survey respondents are motivated to eat a healthful diet by health concerns, which increase as consumers age. Millennials (consumers born between 1981 and 2000) and Baby Boomers are the demographic segments most focused on healthy diets.

How important is a healthy diet for you and your family?

Motivations to pursue a healthy diet based on age demographics

INSIGHT 2: 56% of households eat fast food two or more times a month, and report feeling “guilty” or “bad” afterwards.
Speed and convenience are the top reasons most consumers opt for fast food dining over eating at home. To prepare a healthy meal at home, nearly two-thirds (65%) of home cooks would want it ready in 20 minutes or less to be persuaded to skip the drive-through.

INSIGHT 3: 54% of consumers say “resisting snacks and treats” is their biggest challenge to maintaining a healthy diet.
For more than half (57%) of consumers, healthy eating is a lifestyle. For everyone else it’s intermittent, a ‘start and stop’ effort lasting one year (7%) to a few months or a few weeks (27%), and loaded with challenges.

What’s most challenging about maintaining a healthy diet? (Choose your top 3.)

INSIGHT 4: 1 in 5 households say preparing foods to meet healthy dietary requirements is challenging due to busy schedules and limited food budgets.
More than half of consumers have 45 minutes or less to prepare their evening meal, while 40% of consumers don’t know what’s for dinner until the same day a meal is prepared and eaten. When they do plan, dinner is the meal 96% of home cooks plan in advance.

INSIGHT 5: Options for meat lovers and vegetarians alike top the list of most-popular healthy recipes.
Look below to discover the Top 10 healthy recipes on Allrecipes.com (based on page views in 2011), 10 from a collection of 1,715 fast-to-make, affordable, great-tasting healthy recipes. For more deliciously quick and easy recipes, tips for losing weight, and insights about foods to boost brainpower and other practical information, consumers can visit HealthyWomen.org/healthyeating and Allrecipes.com/features/new-year-new-you.

Amazing Pork Tenderloin in the Slow Cooker
Eggplant Parmesan II
Easy Baked Tilapia
Homemade Black Bean Veggie Burgers
The Best Vegetarian Chili in the World
Grandma’s Chicken Noodle Soup
Braised Balsamic Chicken
Grilled Fish Tacos with Chipotle Lime Dressing
Pesto Pasta with Chicken
Pork Chops for the Slow Cooker

About Allrecipes.com 
Allrecipes, the world’s largest digital food brand, receives 750 million annual visits from home cooks around the world who discover and share food experiences through recipes, reviews, photos, profiles, and blog posts. For 15 years, the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes’ global, multiplatform brand provides insights into the kitchens and cooking passions of home cooks everywhere with 17 websites, 9 mobile apps, and 13 eBooks serving cooks in 23 countries and 11 languages. Allrecipes is part of Lifestyle Communities @ RDA, a division of The Reader’s Digest Association, Inc. 
For additional information regarding Allrecipes, please visit allrecipes.com

About HealthyWomen.org 
HealthyWomen (HW) is the nation's leading nonprofit health information source for women. For more than 20 years, women have been coming to HW for answers to their most pressing and personal health care questions. HW provides health information through a wide array of online content and print publications that are original, objective and reviewed and approved by medical experts. Its website, www.HealthyWomen.org®, was recognized by ForbesWoman as one of the "Top 100 Websites for Women" in 2010 and 2011 and was named the top women’s health website by Dr. Mehmet Oz in O, The Oprah Magazine. 
To learn more, visit HealthyWomen.org

Please Contact: 
Stephanie Robinett 
Director, Communications 

The 2011 Healthy Women Survey was hosted on Allrecipes.com from November 8 – 14, 2011, in collaboration with HealthyWomen.org, with participation from 1,563 U.S.-based Allrecipes community members. No incentives were used to reward or incent participation. 
The Allrecipes Measuring Cup report is derived by analyzing the site behaviors and search data from more than 750 million annual visits to Allrecipes.com, along with survey data from Allrecipes’ online surveys.