Wednesday, July 6, 2011

News from the Ever-Moving World of Mobile: Allrecipes Releases Windows® Phone Mobile App


If you’re a Windows® Phone fan, grab this new app and start cooking! Allrecipes.com and [wire]stone—an integrated digital marketing agency—have unveiled Allrecipes Dinner Spinner™. It was developed exclusively for the Windows Phone—a different kind of phone designed to bring together what you care about most, including Microsoft® Office, Xbox Live® and thousands of exciting apps. The brand new mobile application provides intuitive access to the complete, delicious database on Allrecipes.

"Allrecipes has a high bar for consumer satisfaction, and we are pleased to have worked with [wire] stone to deliver a full-featured and unique version of the award-winning Dinner Spinner mobile application to serve the growing audience of Windows Phone users,” said Scott Scazafavo, vice president of product management at Allrecipes.com.  

Taking full advantage of the innovative Metro design language for Windows Phone, which operates using Windows Phone OS 7.0, favorite features for the new Allrecipes Dinner Spinner app include:

Exclusive Features to Windows® Phone
Recipe of the Day: A new recipe is highlighted every day on the Live Tile page and within the application.
Disable Screen Lock: An option to disable screen lock while viewing a recipe allows uninterrupted viewing of a recipe while preparing a meal.

Top Allrecipes Dinner Spinner Features
Spinner: Select a main ingredient, dish type and cook time, then shake the phone to activate the Dinner Spinner’s slot machine-style action for surprise dish ideas.
Search: Search by ingredient or dish name and add dietary filters (vegetarian, vegan, non-dairy, gluten-free, low carbs, low fat and more).
Recipes: Recipes include a photo, nutrition information, ratings and reviews.
Social Media Sharing Integration: Share recipes with social networks via Facebook and Twitter integration.

-Judith

Windows® is a registered trademark of Microsoft Corporation in the United States and/or other countries.



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