Thursday, October 30, 2014

Weekly Kitchen Insights: Pumpkin Seeds Rule

No need to consult the calendar to see which holiday is coming up. Allrecipes home cooks know it’s Halloween. Searches last week (10/17 to 10/23/20-14) for roasted pumpkin seed recipes are the giveaway. Searches for slow cookers, chicken, chicken pot pies, pumpkin cheesecake, and apple treats also signal we’re deep into autumn favorites. And leave it to Chef John to give standard mashed potatoes a hip, new—did someone say “low-carb”?—persona by blending in celery root. Here’s a recap of last week’s most delicious recipes and search terms. Dig in!
  • All those excited fans carving Halloween jack-o-lanterns last week gave Roasted Pumpkin Seeds the largest increase in page views

Roasted Pumpkin Seeds (Photo by kmcallister812)

Slow Cooker Chicken Stronganoff (Photo by Dianne)

Grandma's Fresh Apple Cake (Photo by naples34102)

The Week’s Top Search Terms
A comfort food favorite topped last week’s list of search terms driving traffic to the site: chicken pot pie recipe easy. (Allrecipes’ home cooks are all about “easy” when it comes to getting meals on the dinner table.) Other fast-growing search terms driving traffic to the site had autumn flavors or summer holdouts, while South-of-the-Border recipes appealed to the entertaining crowd. They included strawberry smoothie recipes, how to make apple pie, Mexican appetizers, and double layer pumpkin cheesecake.

The fastest-growing internal search terms showed international flair with crème fraiche and taco pie, while Halloween’s approach may have influenced DIY-ers to search for hard candy.  Fennel? That’s an ingredient a lot of curious cooks wanted to know how to use.

Top 10 Year-Over-Year Fastest Moving Key Words
A Tex-Mex favorite along with crock pot recipes and “can’t get enough” stuffed bell peppers,

topped the list of key words driven by external searches. The availability of autumn ingredients also inspired home cooks to search for apple pie made with fresh apples and pumpkin cookies. Brussels sprouts fans turned on their ovens to roast the tiny cabbages. Delish!

FASTEST GROWING KEYWORD (External) SEARCHES – 17 October – 24 October, 2014
1. Stuffed bell peppers recipe +404%
2. Chicken enchiladas recipe +337%
3. Crock pot recipes +315%
4. Apple pie with fresh apples +262%
5. Pumpkin cookies with frosting +227%
6. Cocktail meatballs +223%
7. Breakfast ideas +215%
8. shrimp scampi recipe +196%
9. Egg salad recipes +181%
10. Roasted Brussels sprouts +177%

What’s your favorite 'must make' Halloween recipe?  

-- Posted by Judith H. Dern, Senior Communications Manager

Thursday, October 23, 2014

Weekly Kitchen Insights: Pumpkin Meets Harissa

Two favorite ingredients sparked last week’s (10/10 to 10/16/2014) recipe searches: pumpkin and harissa sauce. It’s prime time pumpkin season, so any recipe using the plump orange fruit is a magnet for home cooks—especially pumpkin pie. And leave it to Chef John to come up with a harissa sauce recipe everyone wants in their recipe box and ready to use in their fridge. Everyone also zeroed in on a brand new recipe for Beer Can Chicken. Check out the week’s highlights:
  • Pumpkin fans win with this one: Perfect Pumpkin Pie earned the week’s largest increase in page views 
Perfect Pumpkin Pie (Photo by Natcat)

Chef John's Harissa Sauce (Photo by Mike)

  • The perfect match for meaty fall meals, Garlic Red Potatoes had the largest week-over-week increase in Recipe Box saves
Garlic Red Potatoes (Photo by cookin' mama)

The Week’s Top Search Terms
Canadians’ searches for Thanksgiving recipes also seasoned last week’s search terms as they looked for inspiration and preparation tips for their October 13 feast along with leftovers for meals afterwards. The week’s fastest-growing search term driving traffic to the site last week was turkey cooking time. Other fast-growing search terms driving traffic to the site included turkey soup, how long to cook a turkey, turkey soup recipes, and turkey pot pie.

The week’s fastest-growing internal search terms followed right in synch with this pattern and included turkey soup, kung pao chicken, turkey pot pie, and leftover turkey.

Top 10 Year-Over-Year Fastest Moving Key Words
Canadian home cooks prepping for Thanksgiving also drove key word searches last week (10/11 to 10/17/2014), particularly for how long to cook a turkey. Added to this were recipe searches for the hugely popular beer can chicken and apple pie made with fresh apple. Stuffed bell peppers continued to hold their own among the top five terms.  

FASTEST GROWING KEYWORD (External) SEARCHES – 10 October – 17 October, 2014

1. How long to cook a turkey + 629%
2. Beer can chicken +551%
3. Stuffed bell peppers recipe +416%
4. Apple pie with fresh apples 170 0.0% 823 0.0% 384.0%
5. Egg salad recipes +276%
6. Cooking a turkey +237%
7. Cooking turkey +232%
8. All recipes recipe search +220%
9. Chicken enchiladas recipe +206%
10. Breakfast ideas +182%

Pumpkin, turkey or harissa sauce. Have a favorite—or are all three best friends in your kitchen?

-- Posted by Judith H. Dern, Senior Communications Manager