Friday, January 30, 2015

Weekly Kitchen Insights: Cabbage as a Rising Star

Allrecipes home cooks know how to pick out the tastiest recipes! Last week’s (1/16 – 1/22/2015) hits starred salmon and lemons along with a new recipe for roasted cabbage. (We know there’s trend happening with cruciferous veggies. Check out our picks for 2015 Food Trends in this special issue of the Measuring Cup Report.) And watch out, crab cakes! Chef John of FoodWishes has come up with a winning recipe for salmon cakes. Add lemon bars as the perfect winter treat and life is guaranteed delicious. Here are details:
  • The most popular recipe added last week was Roasted Cabbage

Roasted Cabbage Recipe
Roasted Cabbage (Photo by Christina)

Lemon Cream Cheese Bars (Photo by LYNNINMA)

  • Totally fabulous, Chef John's Salmon Cakes saw the week’s largest increase in prints, plus had the most recipe box saves
Chef John's Salmon Cake (Photo by Kimtbarnes)

The Week’s Top Search Terms
Sweets tied with savories for the week’s top search terms. The fastest growing week-over-week search term driving traffic to the site last week was pecan pie muffins. Other fast growing search terms driving traffic to the site included chocolate-covered strawberries, ribs in crock pot, quiche recipes with easy frozen pie crust, and recipe for salmon patties.

The fastest growing week-over-week internal search terms reflect home cooks’ perennial interest in easy dinner ideas as well as Big Game recipes to satisfy the home team. They included: easy tuna casserole, super bowl recipes, mini meatloaves, Buffalo chicken chili, mini meat loaf, and pistachio. Delish!

Top 10 Year-Over-Year Fastest Moving Key Words
Comparing last year’s top key words with this year, granola captured last week’s (1/23-29/2015) number one and number two spots by a mammoth touchdown! Tried-and-true dinner recipes for stuffed bell peppers and sloppy joes maintained their status, while football entertaining inspired searches for Super Bowl food ideas and meatball appetizers.

FASTEST GROWING KEYWORD (External) SEARCHES  (23-29 January 2014)
1. Granola recipes +7,546%
2. Homemade granola +387.1%
3. stuffed bell peppers recipe +380%
4. Sloppy joes recipe +277%
5. Bread machine bread recipes +266%
6. Super bowl food ideas +251%
7. Meatball appetizer recipes +223%
8. Nachos recipes +222%
9. Potato soup recipes +200%
10. Biscuits recipe +185%

Here’s to well-fed football fans on Sunday courtesy of Allrecipes!  

-- Posted by Judith H. Dern, Senior Communications Manager

Wednesday, January 28, 2015

Allrecipes Measuring Cup Trend Report: January 2015 - Healthful Eating Trends for 2015

Healthful eating is always top-of-mind in January when ritual resolutions to eat better are on almost everyone’s “New Year must-do” list. At least so people claim. But what is really happening in American kitchens? Allrecipes teamed up with its EatingWell magazine colleagues to examine healthy eating trends for 2015 and presents six insights in the January issue of the Measuring Cup Trend Report. You’ll find the report below.

Friday, January 23, 2015

Weekly Kitchen Insights: Sour Cream Plus Pork Earn Dinner Touchdown

Along with all the touchdowns happening last week (1/9 – 1/15/2015) on football fields, home cooks won the “What’s for dinner?” game with an easy slow cooker recipe for pork chops topped with a sour cream sauce. Those inspired by hot and spicy peppers served stuffed pepperoncini to hometown fans. Thinking ahead to The Big Game, two new recipes for a tasty appetizer and a sauce tied the game for “most popular new recipe.”
Sour Cream Pork Chops (Photo by Alli)

Stuffed Pepperoncini (Photo by MBKRH)

Boudin Balls (Photo by Chef John 

Val's Spicy Paleo Ketchup (Photo by Valerie)

The Week’s Top Search Terms
Search term searches cruised all over the kitchen counter last week (1/9 – 1/15/2015), ranging from sweets like marshmallow fondant, to savories such as cauliflower pizza crust and pot pie. The fastest-growing week-over-week search term driving traffic to the site last week was marshmallow fondant. Other fast-growing search terms in this category included peanut butter brownies, angel food cake mix and crushed pineapple, and pot pie.

For internal search terms, home cooks were passionate about slow cookers, and planning for The Big Game. The week’s fastest-growing internal search terms were slow cooker butter chicken, slow cooker London broil, football, buckeyes, and super bowl.

Top 10 Year-Over-Year Fastest Moving Key Words
Comparing last year’s top key words with this year, stuffed bell peppers captured last week’s (1/17-23/2015) top spot. Home cooks were also seeking tried-and-true dinner recipes featuring tilapia, chicken, and shrimp. The outliers were Nachos and blueberry muffins.

 FASTEST GROWING KEYWORD (External) SEARCHES  (16-22 January 2014)
1. Stuffed bell peppers recipe +666%
2. Tilapia fillet recipes +363%
3. Sloppy Joes recipe +282%
4. Crockpot chicken recipes +206%
5. Potato soup recipes +201%
6. Slow cooker chicken cacciatore +193%
7. Shrimp scampi recipe +175%
8. Chicken stir fry recipes +75%
9. Nachos recipes +172%
10. Blueberry muffins recipe +168%

What will you make on February 1st to feed your hungry home team?

-- Posted by Judith H. Dern, Senior Communications Manager