Wednesday, July 30, 2014

Weekly Kitchen Insights – Zucchini Rules, Again

Summer is in full swing with zucchini recipe searches seasoning last week’s (7/18 to 7/24/2014) recipe searches. Add a divine cake made with limoncello liqueur as the week’s star new recipe, plus a copycat recipe for caramel Frappuccino from a favorite chain of coffee cafés, and life is sweet. Here is the week's rundown. 

Quick and Easy Summer Limoncello Cake (Photo by naples34102)

  • Mom's Zucchini Bread again received the largest increase in page views last week, plus the largest week-over-week increase in prints
Mom's Zucchini Bread (Photo by LYNNINMA)

Starbucks Caramel Frappuccinno Copycat Recipe (Photo by jazzybaee)

The Week’s Top Search Terms
Search terms last week also indicate home cooks are taking advantage of summer’s bounty—with the exception of how to cook liver. It's a surprise to learn this meat is even being considered for meals. Certainly preparing it is not everyday knowledge, but Allrecipes’ home cooks have the answer. Other fast growing search terms driving traffic to the site include zucchini cookies, chocolate zucchini bread recipe, tomato soup recipe with fresh tomatoes, and strawberry margarita.

Last week’s fastest growing internal search terms included cilantro lime chicken, korma, salmon patty, and Indian recipes.

Top 10 Fastest Growing Terms
What to eat when the temperature rises? Allrecipes home cooks look to the tried-and-true as well as ethnic ideas. Anyone for Indian food? Last week’s (7/19 to 7/24/2014) fastest growing search terms ranged from chicken and salmon to Indian recipes and ice cream pie.

1. Cilantro lime chicken +385%
2. Korma +183%
3. Salmon patty +156%
4. Indian recipes +146%
5. Cilantro chicken +130%
6. Fig cake +128%
7. Pesto sauce +120%
8. Zucchini +108%
9. Ground beef and rice +103%
10. Ice cream pie +100%

Do you have an awesome zucchini recipe you must make every summer?

-- Posted by Judith H. Dern, Senior Communications Manager

Saturday, July 26, 2014

Weekly Kitchen Insights – Zucchini Season Is Here!

If recipe searches were weather vanes, we’d know when it was summer when zucchini bread searches start showing up on a daily basis. This started happening last week (7/11 to 7/17/2014) when Mom’s Spiced Zucchini Bread, a brand-new zucchini recipe, swept the charts as the #1 new recipe. Right behind it was the original recipe, Mom's Zucchini Bread, which earned place for the other two categories being tracked. Search terms also reflect summer favorites, and range from fig preserves to jam and picnic. Who can resist zucchini cookies? Here’s the scoop for last week’s recipe highlights. 
    Mom's Spiced Zucchini Bread Muffins (Photo by Naples34102)

  • The  recipe that inspired the spicy version, Mom's Zucchini Bread, received the largest increase in page views last week, prints, and Recipe Box 

Mom's Zucchini Bread (Photo by KGora

Jalapeño Popper Mushrooms (Photo by CookinBug)

The Week’s Top Search Terms
Summer was the key ingredient for last week’s fastest growing search terms. Home cooks know what they like because Allrecipes website topped the list of terms driving traffic to the site. Other fast-growing search terms driving traffic to the site included fondant, zuchini bread (this word attracts inventive spellers), moist zucchini bread recipe, and fig preserves.

The fastest growing week-over-week internal search terms included zucchini cookies, jams, picnic, and zucchini quiche.

Top 10 Fastest Moving Key Words
Peach cobbler made with fresh peaches packs ‘summer delight’ in every spoonful! It tops last week’s (7/18 to 7/24/2014) list of fastest-growing search terms based on external searches. Add biscuits, refrigerator pickles, tzatziki sauce, and mojito drink recipe for an inside look at what’s happening in summertime kitchens.

1. Peach cobbler with fresh peaches +497.4%
2. Biscuits recipe +219%
3. Alfredo sauce recipe easy +190%
4. Breakfast ideas +151%
5. Mojito drink recipe +135%
6. Refrigerator pickles recipe +123%
7. Deviled egg recipes +123%
8. Baked chicken thighs +115%
9. Chicken salad sandwich recipe +108%
10. tzatziki sauce recipe +100%

What is your favorite “must make” summer recipe?
-- Posted by Judith H. Dern, Senior Communications Manager

Wednesday, July 9, 2014

Top 10 U.S. Neighborhoods for Gourmet-Style Home Cooking: Redfin Identifies America’s Most Foodie-Friendly Neighborhoods Matched with Popular Local Recipes from Allrecipes

Do foodies tend to cluster in similar neighborhoods? Those where high numbers of homes for sale have kitchen features attractive to skilled home cooks and are also located near farmers’ markets and premium grocery stores? The answer is “yes,” according to Redfin, the customer-first national real estate firm, which has researched and determined the Top 10 best U.S. neighborhoods for gourmet home cooks. Redfin compiled its Top 10 list by identifying neighborhoods with high numbers of for-sale homes listing upscale cook-friendly features—gourmet kitchens, vegetable gardens, chicken coops—that were also located near farmers’ markets and grocery stores offering high-quality ingredients. Home-cooking mecca Allrecipes crunched its site data to determine each neighborhood’s most popular dishes using both local and fresh ingredients. 

Take a closer look to see where gourmet cooks reside. Here’s the list of the 10 Best U.S. Neighborhoods to be your own Top Chef paired with the neighborhood’s most popular recipes: 

1          Downtown, San Jose, Calif.

2          Stanton Park, Washington, D.C.

3          North Capitol Hill, Denver, Colo.

4          Lakeridge, Seattle, Wash.
5          Mid-City, Los Angeles, Calif.
6          Canton, Baltimore, Md.
            Maryland Crab Soup
7          East Atlanta, Atlanta, Ga.
            Turkey and Yam Tacos

8          North Center, Chicago, Ill. 
Hot ItalianGiardiniera

9          South Beach, San Francisco, Calif.

10       Graduate Hospital, Philadelphia, Penn.

Redin is making the full report available: click here to read. Questions? Please write Amy Musser,, or call 206-859-2861.

Are you living in one of these neighborhoods? If so, do you consider yourself a foodie? What is your favorite dish to prepare?

- Posted by Judith H. Dern, Senior Communications Manager

Wednesday, July 2, 2014

Good-for-You Smoothies and Juices Blend Consumer Appeal

Heavenly Blueberry Smoothie (Photo by DIZ)
What’s green or pink and served in a glass? If you answered “a smoothie,” you’d be right. A year-round favorite with health-conscious home cooks—42% of respondents in a 2013 Allrecipes survey had tried making smoothies and fresh-squeezed juices at home, and 64% said it was because of their health benefits—smoothies and nutritious juices are hugely popular during the winter dieting season and summer months.

Interest in juicing and making smoothies is strongest among consumers aged 19 to 29, with the most active juice and blender aficionados residing in the West and South.

Taking a look at the most popular smoothie recipes on gives smoothies made with berries a clear edge, although Groovy Green Smoothie is putting up some delicious competition.

Most Popular Smoothie Recipes

B and L’s Strawberry Smoothie (4.5 stars, 543 reviews)
Groovy Green Smoothie (4.5 stars, 251 reviews)
All-Around Good Smoothie (4.5 stars, 239 reviews)
Banana Smoothie I (4.5 stars, 160 reviews)
Purple Monstrosity Smoothie (4.5 stars, 152 reviews)
Peanut Butter Banana Smoothie (4.5 stars, 127 reviews)
Gloomy Day Smoothie (4.5 stars, 119 reviews)
Avocado Smoothie (4.5 stars, 112 reviews)
Triple Threat Fruit Smoothie (4.5 stars, 108 reviews)
Green Slime Smoothie (4.5 stars, 96 reviews)

The appeal of being able to blend together a smoothie or fresh juice in minutes using whatever fruits and vegetables are handy in the fridge or on the kitchen counter is seductive. Add the “good-for-you” factor and it’s even more attractive. By adding nutritional information to the equation, a new juicing interactive——now gives consumers a useful tool to select fruits and veggies based on their vitamins, energy level, antioxidants, and cleansing power. They may also determine the number of calories, sugars and carbs in their selected fruit and veggie combinations, plus see additional recipes with combinations similar to their selected choices.

Anyone for an energizing juice blend prepared with apples, cucumbers, lemon, kale, spinach, celery, fennel, ginger, and romaine lettuce? With just 346 calories, 52g sugar, and 86g carbs it’s a winner.

- Posted by Judith H. Dern, Senior Communications Manager

Friday, June 27, 2014

Weekly Kitchen Insights – Chef John Does Teriyaki

Combine Chef John’s flavor instincts with an Asian favorite—Chicken Teriyaki—and a winning recipe is guaranteed. It’s really no surprise that Chef John’s Chicken Teriyaki earned first place as the week’s (6/13 to 6/19/2014) most popular new recipe. Made “from scratch,” it uses all the traditional ingredients. Summer celebrations will be festive with sangria and mini cheesecakes, two other popular recipes, and who can resist a zucchini and potato bake?

Here are last week’s recipe highlights:

Snagria! Sangria! (Photo by lutzcat)

Cherry-topped Mini Cheesecakes (Photo by Leslie Ann)

Zucchini and Potato Bake (Photo by Fit&Healthy Mom)

The Week’s Top Search Terms
Summer cocktails capture the top spot as the fastest growing week-over-week search term driving traffic to the site the week of 6/6 to 6/12/2014. Winning the highball race was mojito recipes. Other fast-growing search terms driving traffic to the site also reflected summertime when the livin’ is easy: guacamole recipes, sweet and sour meatballs recipe, blackberry pie, and blueberry muffins recipe.

Dad’s got their due on June 15th. The fastest growing internal search terms included bacon jam, Father’s Day, baked donuts, and baked doughnuts.

The Week’s Fastest Moving Key Words
Cocktails and summer berries are the key words droving searches for the week of June 6 to June 12, 2014. A tasty combination! And gluten-free fans are here to stay. Here's the week's Top 10 list.

1. Mojito recipes +364%
2. Guacamole recipes +255%
3. Sweet and sour dills recipe +207%
4. Blackberry pie +199%
5. Blueberry muffins recipe  +179%
6. Caipirinha +178%
7. Gluten-free recipes +167%
8. Stuffed bell peppers recipe +159%
9. Caipirinha recipe +134%
10. Fruit dip recipes +132%

Will you make Chef John's chicken teriyaki or mini cheesecakes first? Or both?!

-- Posted by Judith H. Dern, Senior Communications Manager

Wednesday, June 25, 2014

Social Sign-In Streamlines Allrecipes’ Log-In Process

With just one click, Allrecipes this week strengthened its position as a socially-driven brand. With a single click, (and one less password to remember), Allrecipes’ 11 million members can now choose to sign in to the world’s largest digital food website using their Facebook or Google+ account. It's that simple. As long as they are signed in to either of the two social sites, they will remain signed in to their Allrecipes account, and no longer need to sign in again each time they visit the site. The streamlined social sign-in feature extends the brand beyond to Facebook and Google+ experiences to create awareness and engagement among the web’s most active users. 

New members can join Allrecipes in one click using their Facebook or Google+ account, while existing Allrecipes members may choose to merge their existing account with their new social sign-in account. For busy home cooks, social sign-in also simplifies finding and sharing recipes, reviews, and photos.

New Social Sign-In Invitation for Existing Allrecipes Members

This faster registration process also provides Allrecipes members the benefit of having a more seamless, consistent experience across devices without having to repeatedly sign in. Whether they’re accessing Allrecipes from a computer, tablet or mobile device, with social sign-in and one click, they’re connected. In the future, they will also benefit from having a more peresonalized Allrecipes experience.

- Posted by Judith H. Dern, Senior Communications Manager