Thursday, April 16, 2015

Weekly Kitchen Insights: Time for Thai

Tantalizing aromas and complex spices are enticing more Americans into Thai restaurants. (Move over, Italian and Mexican!) Home cooks are also intrigued. Interminglings of sour, sweet, salty, bitter and spicy flavors of the popular Southeast Asian cuisine inspired last week’s (4/3 to 4/9/2015) most popular new recipe. In an All-American twist, spaghetti and chicken tenders combined with the Thai flavors. Recipes for asparagus and sangria also seasoned the ‘most popular’ selections, and all those cooks with leftover Easter ham and eggs searched for recipes using these two holiday ingredients. Here’s a review of last week’s recipe action.

Thai Chicken Spaghetti (Photo by WestCoastMom)

Oven-Roasted Asparagus (Photo by jeniferken)

  • Easter ham had a rerun in Ham Tetrazzini, the recipe with the largest week over week increase in prints
Ham Tetrazzinii (Photo by jgbeck)

  • With Cinco de Mayo around the corner, Pretty in Pink Sangria saw the largest week-over-week increase in Recipe Box saves

Pretty in Pink Sangria (Photo by MrsFisher0729)

Last Week’s Top Search Terms
“Green eggs and ham” didn’t show up among last week’s search terms, but it could have. (Thanks, Dr. Seuss!) Cooks seeking inspiration for leftover Easter ham searched for ideas to use the leftover meat and bones. The fastest-growing week-over-week search term driving traffic to the site last week was leftover ham recipes. Other fast-growing search terms driving traffic to the site included recipes for leftover ham, ham and bean soup, deviled eggs recipe, and ham soup.

Internal search terms were also post-Easter related. Last week’s fastest growing week-over-week internal search terms were ham bone soup, leftover ham, left over ham, ham soup, and ham bone.

Top 10 Year-Over-Year Fastest Moving Key Words
Ham and bean soup was last week’s (4/9 to 4/15/15) runaway top search term when compared with the same post-Easter week in 2014. There were also searches for other ham-related recipes, but as home cooking got back to ‘normal,’ banana banana bread, sloppy joes and grilled cheese sandwiches also showed up on the Top 10 most-searched for list.
FASTEST GROWING KEYWORD (External) SEARCHES  ( April 9 – 15, 2015)

1. Banana banana bread +353%

2. Ham and bean soup +311%

3. Blueberry muffins recipe +231%

4. Grilled cheese sandwich +226%

5. Ham and bean soup recipe +224%

6. Leftover ham recipes +224%

7. Soppy joes recipe +219%

8. Beef stroganoff recipes +208.1%

9. Split pea and ham soup +191%

10. Cream cheese pound cake recipe +189%

What are you preparing with your Easter Dinner leftovers? Share the recipe!   

-- Posted by Judith H. Dern, Senior Communications Manager

Tuesday, April 7, 2015

Weekly Kitchen Insights: Asparagus Arrives

Bundles of perky asparagus spears in the produce department are a sure sign spring has arrived. Home cooks caught the signal. Asparagus recipes both new and time-tested rocked the charts last week (3/27 to 4/2/2015). It’s also likely a lot of families were going to enjoy au gratin potatoes at their Easter feast. Easter anticipation also revved up with searches for bunny cake, Easter desserts, Easter breakfast and Easter recipes gaining traction. A recap follows.
Easiest Asparagus Recipe (Photo by Christina)
  • Always a family favorite, Creamy Au Gratin Potatoes received the largest increase in page views last week, plus the largest increase in prints
Creamy Au Gratin Potatoes (Photo by lutzflcat)
Oven-Roasted Asparagus (Photo by Holiday Baker)

Last Week’s Top Search Terms
Home cooks got serious and sought inspiration for the big feast coming up, particularly its sweet finale: dessert. The fastest growing search term last week driving traffic to the site last week was Easter desserts ideas. Other fast-growing search terms driving traffic to the site included bunny cake, Easter dessert, Easter recipes, and Easter bunny cake.

A review of the fastest-growing week-over-week internal search terms week included Passover cooking traditions in the Easter mix: pineapple stuffing, Easter breakfast, Easter appetizer, charoset, and haroset (a sweet, dark-colored paste made of fruits and nuts) were all hot.

Top 10 Year-Over-Year Fastest Moving Key Words
No disputing the holiday association for deviled eggs. Hands down, Easter captured the most attention on last week’s (3/31 to 4/6/2015) list of the fastest growing key terms based on a year-over-year comparison. In fact, the top 29 search terms were Easter-related, whether tied to side dishes, desserts, or appetizers. The single outlier was haroset.

FASTEST GROWING KEYWORD (External) SEARCHES  (March 31 – April 6, 2015)
1. Deviled egg recipes +4,424%
2. Bunny cake +1,988%
3. Scalloped potato recipe +1,684%
4. Au gratin potato recipe +1,565.4%
5. Pineapple stuffing +1,477%
6. Ham glaze recipe +1,352.0%
7. Easter side dishes +1,270%
8. Ham glaze +1,094.7%
9. Deviled eggs recipe +1,089%
10. Sweet potato casserole +1,009%

Does your family have a ‘one-and-only at Easter’ favorite dish?  

-- Posted by Judith H. Dern, Senior Communications Manager

Friday, April 3, 2015

Weekly Kitchen Insights: Homemade & Wholesome

Chef John of FoodWishes video fame has recipes spanning the sublime to basics, making him a favorite with his video audience. This week’s (3/13 to 3/19/2015) top recipe for made-from-scratch roasted chicken stock rocks the charts in the basics category. Add pork roasts and pot roasts, crock pot ham and boilermaker chili, and home cooks wrapped up the month on a savory note. Easter’s approach packed the search terms with Easter-related dishes, from desserts to deviled eggs. Read on for details.
  • As mentioned, last week Chef John’s Roasted Chicken Broth received the largest increase in page views as had the largest increase in prints

Roasted Chicken Broth (Photo by Baking Nana)

Spicy Honey Mustard Pork Roast (Photo by Molly)

  • Given how much Allrecipes’ cooks love slow cookers, it’s no surprise last week’s most popular new recipe was Slow Cooker Creamy Pot Roast

Slow Cooker Creamy Pot Roast (Photo by htovey)

Last Week’s Top Search Terms
Hearty dinner ideas and Easter seasoned last week’s search term traffic driving traffic to the site. The fastest growing week-over-week search term was lentil soup recipes, a good clue winter isn’t quite over in many parts of the country and wholesome dishes are still welcome. Other fast-growing search terms driving traffic to the site included crock pot ham, balsamic chicken, boilermaker chili, and Easter desserts.

The fastest growing internal search terms week over week were taco seasoning mix recipe, Easter dessert recipes, deviled egg recipes, Easter desserts, and corned beef and cabbage crock pot.

Top 10 Year-Over-Year Fastest Moving Key Words
Easter is another significant cooking holiday, so no surprise to see its special festive dishes grabbing the top eight spots on last week’s (3/28 to 4/3/2015) list of the fastest growing key terms based on a year-over-year comparison. Home cooks searched for deviled eggs and bunny cake recipes, along with every other course of the Easter feast.

FASTEST GROWING KEYWORD (External) SEARCHES  (March 27 – April 2, 2015)

1. Deviled egg recipes +1,894%
2. Easter side dishes +1,802%
3. Easter recipes +1,231%
4. Bunny cake +1,041%
5. Easter desserts +1,036%
6. Easter appetizers +963%
7. Easter bunny cake +867%
8. Easter dessert recipes +802%
9. Banana banana bread +660%
10. Au gratin potato recipe +616%

Bunny Cake (Photo by beckylynn562)

Will any bunny cakes be hopping across the table at your Easter dinner?

-- Posted by Judith H. Dern, Senior Communications Manager