Friday, February 27, 2015

Weekly Kitchen Insights: Recipes as Weather Forecasters

Snow, ice, and sleet have blanketed the Midwest and East nonstop this winter. Even with March on the horizon, winter won’t loosen its grip. No need to look at a weather map to know. Allrecipes’ home cooks are still dealing with the blizzards by searching for snow ice cream recipes. In fact, this was the fastest-growing search term driving traffic to the site last week (2/13 to 2/19/2015). With Valentine’s Day and Mardi Gras on the calendar, lobster, pancakes, and beignets sweetened the list of top recipe searches.

  • Prized as a Valentine’s Day entrĂ©e, Broiled Lobster Tails received the largest increase in page views last week
Broiled Lobster Tails (Photo by ChicagoCookie84)

Heart-shaped Fluffy Pancakes (Photo by charleneryanday)

Sweet, Sticky and Spicy Chicken (Photo by Holiday Baker)

The Week’s Top Search Terms
Also reflecting U.S. weather patterns, snow ice cream was the fastest-growing week-over-week search term driving traffic to the site. Other fast-growing search terms driving traffic to the site were weather-related and a clue to the main dish many Valentine’s Day cooks prepared: snow ice cream recipes, cooking lobster tails, snow ice cream recipe, and lobster tail recipes.

Mardi Gras played a role in last week’s fastest growing internal search terms: snow ice cream, beignets, lobster tail, king’s cake, and king crab legs.

Top 10 Year-Over-Year Fastest Moving Key Words
‘Seasonal’ and ‘snowy’ characterized this week’s (2/14 – 2/20/2015) fastest growing search terms compared with last year’s. Searches for comfort foods such as potato soup, biscuits, deviled eggs, and sugar cookies made the weather seem inconsequential.


FASTEST GROWING KEYWORD (External) SEARCHES  (14-20 February 2014)

1. Snow cream recipe +711%
2. Potato soup recipes +630%
3. Snow cream +456%
4. Deviled egg recipes +425%
5. How to make marshmallow cream +413%
6. Homemade meatballs recipe +365%
7. Snow ice cream recipes +264%
8. Taco seasoning mix recipe +259%
9. Biscuits recipe +249%
10. Sugar cookies recipe +235%

Chocolate or vanilla? What’s your favorite snow ice cream flavor?

-- Posted by Judith H. Dern, Senior Communications Manager