Thursday, July 2, 2015

Weekly Kitchen Insights: Macaroni Salad Season

If you didn’t already know Sriracha sauce was hot, hot, hot, Allrecipes can fill you in. Chef John's dynamo of a chicken wings recipe hit the trifecta last week (6/19 – 6/25/2015), again emphasizing the mystique of the spicy Thai hot sauce. Also--of course--when Chef John makes macaroni salad, everyone is going to jump on the recipe and slide it into their Recipe Box. These and other classic Fourth of July dishes were tops with home cooks as June simmered into summer history. Here’s the week’s summary.
Chef John's Macaroni Salad (Photo by LilSnoo)

  • Chef John knows his stuff! Trendy Crispy Honey Sriracha Chicken Wings saw the largest increase in page views, had largest increase in prints, and earned the most Recipe Box saves. Wow! 
Crispy Honey Sriracha Chicken Wings (Photo by Buckwheat Queen)


Last Week’s Top Search Terms
Cherry cobbler, peach cobbler, macaroni salad and zucchini chips pointed out the inspiration home cooks find from summer fruit and veggies. Both were top search terms last week, with pork marinade standing out as the fastest-growing search term driving traffic to the site. Other fast growing search terms included cherry cobbler with fresh cherries, pot roast recipe crock pot, zucchini chips, and Salisbury steak.
Summer also ruled the week’s fastest growing internal search terms with Fourth of July, zucchini chips, 4th of july, fresh peach cobbler, and macaroni salad.

Top 10 Year-Over-Year Fastest Moving Key Words
No disputing the fact that the seasons influence what’s cooking in American kitchens. A look at last week’s (6/20-6/26/2015) external search terms compared with a year ago shows a range of favorite summer dishes. Macaroni salad stands out, along with baby back ribs, peach cobbler—Southern-style, please—plus How to make ice cream and mojitos. Delish!



FASTEST GROWING Year Over Year KEYWORD (External) SEARCHES  ( June 19 – 25, 2015)
1. Classic macaroni salad +502%
2. Baby back ribs recipe +252%
3. Southern peach cobbler +243%
4. Broccoli salad with pecans and raisins +240%
5. How to make ice cream +230%
6. Pot roast recipe crock pot +204%
7. Mojito pitcher recipe +189%
8. Banana pudding recipes +157%
9. Breakfast casserole recipe +142%
10. Cornbread recipes +136%

Will you make Chef John’s macaroni salad for the Fourth?

-- Posted by Judith H. Dern, Senior Communications Manager




Tuesday, June 30, 2015

Thursday, June 25, 2015

Weekly Kitchen Insights: June Food Faves

Father’s Day, Ramadan, zucchini, whipping cream, garlic scape, and morning glory recipes. How many ways can we count summer from last week’s (6/12 - 6/18/2015) recipe searches? Home cooks were intrigued by Jamaican-style fried dumplings and smitten by tiny teddy bears frolicking in marshmallow hot tubs in what has to be the world’s cutest version of s’mores. Of course, searches for special Father’s Day dishes and Ramadan recipes were also top traffic drivers for the week. Here’s the breakdown:
  • Cuter than cute, this recipe was saved in almost everyone’s recipe box as last week's most popular new recipe: Teddy Bear Hot Tub S'Mores
Teddy Bear Hot Tub S'Mores Recipe
Teddy Bear Hot Tub S'Mores (Photo by Vanessa Greaves)


  • Ethnic flavors inspired cooks to check out Jamaican Fried Dumplings, which received the largest increase in page views
Jamaican Fried Dumplings (Photo by MBKRH)



Mom's Zucchini Bread (Photo by Dina LaChef)

  • Easy-to-make Pizza Moons had the week's largest increase in Recipe Box saves 

Pizza Moons (Photo by Sugarplum)


Last Week’s Top Search Terms
Reviewing search traffic, everyone’s favorite topping for summer berry shortcakes, sundaes, and more, whipping cream recipe, earned first place as the fastest growing search term driving traffic to the site. Other fast growing search terms driving traffic to the site included morning glory recipes, Ramadan recipes, basic quiche recipe, and roasted red potatoes recipe.

Summer also inspired home cooks making internal searches. The fastest growing internal search terms last week were Father’s Day, garlic scapes, Greek orzo salad, vegetarian, and country apple dumplings.

Top 10 Year-Over-Year Fastest Moving Key Words
Comparing last week’s (6/12-6/19/2015) external searches with those the same week a year ago indicates that Allrecipes is increasingly a source for Ramadan recipes. Also top-of-mind for home cooks are classic summer salad recipes for macaroni salad, broccoli salad, and summer fruit salad. Easy evergreen dinner recipes show up as well: baked potatoes, ramen noodles, Hungarian goulash, and more. The lure of mashed cauliflower continued its appeal.




FASTEST GROWING Year Over Year KEYWORD (External) SEARCHES  ( June 12 – 18, 2015)
1. Ramadan recipes +350%
2. Broccoli salad with pecans and raisins +325%
3. Mashed cauliflower recipe +279%
4. Classic macaroni salad +255%
5. Baked potatoes in oven +249%
6. Ramen noodle recipes +233%
7. Vanilla cake from scratch +179%
8. Banana banana bread +170%
9. Hungarian goulash recipe +159%
10. Summer fruit salad +131%

What is your favorite summer salad?

-- Posted by Judith H. Dern, Senior Communications Manager



Friday, June 19, 2015

Weekly Kitchen Insights: Slow Cooking Hawaii-Style

What’s a busy home cook’s BFF? Slow cookers, of course—even in summertime. Combine chicken with Hawaiian flavors, simmer them in this favorite kitchen appliance, and the recipe is a knockout winner. At least to a lot of Allrecipes cooks who made Slow Cooker Hawaiian Chicken their top pick last week (6/5-6/11/2015). With a bonanza of zucchini on the horizon, home cooks also picked a new recipe for zucchini chips as the week’s most popular recipe. “Pepper” appeared in two incarnations: stuffed peppers and slow cooker pepper steak. Chef John merited his own following as cooks in the know searched specifically for his recipes. Details for the week follow.


Slow Cooker Hawaiian Chicken (Photo by valeriegraham09)
 


Healthy Zucchini Chips (Photo by Christina)

Last Week’s Top Search Terms
Recipe searches last week ranged from savory to sweet, weeknight to special occasion, when search terms driving traffic to the site were assessed. The fastest-growing week-over-week search term last week was stuffed peppers recipes, a year-round standard. Other fast-growing search terms driving traffic to the site were ethnic, exotic, summer favorites and indulgent: naan, bbq chicken recipes, chocolate eclair cake, and vodka sauce recipe.

The fastest growing internal search terms week over week were burrito pie, bacon ranch pasta salad, baked eggs, slow cooker pepper steak, and Chef John recipes.

Top 10 Year-Over-Year Fastest Moving Key Words
A review of external searches last week (6/6-6/12/2015) to compare year-over-year trends revealed the popularity of traditional summertime favorites. Broccoli, pasta and macaroni salads, strawberry jam, BBQ chicken and how to make ice cream topped the Top 10 list of search keywords.




FASTEST GROWING Year Over Year KEYWORD (External) SEARCHES  ( June 6 – 12, 2015)
1. Allrecipes recipe search +368%
2. Broccoli salad with walnuts and raisins +303%
3. Classic macaroni salad + 214%
4. Banana banana bread +182%
5. Strawberry jam recipes +179%
6. Healthy dinner ideas +152%
7. Mashed cauliflower recipe +150%
8. Best pasta salad recipe +145%
9. BBQ chicken recipes +133%
10. How to make ice cream +132%

Have you prepared mashed or roasted cauliflower? It’s hot—and delicious!  

-- Posted by Judith H. Dern, Senior Communications Manager