Tuesday, March 24, 2015

Weekly Kitchen Insights: What Was for Dinner Last Week? Corned Beef

Lots of home cooks honored the March 17 holiday last week (3/13 to 3/19/2015) with a special meal. The American tradition of corned beef for St. Patrick’s Day dinner held firm with many Irish-minded home cooks seeking slow cooker recipes for the traditional dish. In fact, St. Paddy’s Day prompted almost all of last week’s searches. Chicken captured the honors, however, as the most popular new recipe. Here’s the recap:

  • A traditional favorite for the March 17 feast, last week Braised Corned Beef Brisket received the largest increase in page views and saw the largest increase in prints 
Braised Corned  Beef Brisket (Photo by Candice)

  • Another crowd pleaser, Salisbury Steak, saw the largest week-over-week increase in Recipe Box saves 
Salisbury Steak (Photo by Tara)

  • Chicken plus a clever name made this the most popular recipe added to the site last week: Cha Cha Chicken
Cha Cha Chicken (Photo by Rock_lobster)


Last Week’s Top Search Terms
Search traffic last week was also heavily influenced by the Irish-American holiday with many cooks seeking easy meal recipes involving a crock pot. True to form, the fastest growing search term driving traffic to the site last week was corn beef and cabbage in crock pot. Other fast growing search terms driving traffic to the site included corned beef slow cooker, corned beef cabbage slow cooker, corned beef and cabbage for crock pot, and recipe corned beef and cabbage.

Corned beef also dominated internal search terms last week. The fastest-growing internal search terms were corned beef cabbage slow cooker, corned beef hash, corned beef crock pot, corned beef in crock pot, and crock pot corned beef.

Top 10 Year-Over-Year Fastest Moving Key Words
Corned beef and cabbage ruled again when it came to last week’s (3/14 to 3/20/2015) fastest growing key terms based on a year-over-year comparison for the same week. St. Patrick’s Day classics ruled the list, but favorites such as deviled eggs and banana banana bread were right there, too. And with Easter on the horizon, it’s no surprise to see Easter dessert recipes in 10th place.

 FASTEST GROWING KEYWORD (External) SEARCHES  (14 – 20 March 2015)
1. Deviled egg recipes 202 0.0% 1,174 0.0% 4.
2. Unstuffed cabbage rolls recipe 131 0.0% 683 0.0% 4...
3. Braised corned beef brisket 144 0.0% 633 0.0% 3...
4. Irish recipes for St Patrick's Day 190 0.0% 828 0.0% 3...
5. Corned beef cabbage slow cooker 283 0.0% 1,233 0.0% 3...
6. Banana banana bread 245 0.0% 1,012 0.0% 3...
7. Baked corned beef 238 0.0% 975 0.0% 3... 
8. Potato soup recipes 430 0.0% 1,746 0.0% 3...
9. Irish soda bread recipes award winning 210 0.0% 805 0.0% 2...
10. Easter dessert recipes 163 0.0% 599 0.0% 2...

Any leftover corned beef and cabbage at your house? How about using it to make Irish Egg Rolls?   

-- Posted by Judith H. Dern, Senior Communications Manager