Friday, December 19, 2014

Weekly Kitchen Insights: Soup & Cookies

Now that December’s chill has arrived, soup seems like a very good dinner option to many home cooks. So appealing in fact, that a hearty Italian-inspired soup recipe captured the trifecta this past week (12/05 to 12/11/2014). Add search terms associated with holiday entertaining and cookie baking, and you know the season of merriment is here.
  • The week’s winner was: Italian Sausage Soup! This hearty recipe received the largest increase in page views, prints, and Recipe box saves.

Italian Sausage Soup (Photo by KelsJez)

The Week’s Top Search Terms
It’s officially cookie baking season—particularly for ginger cookies and sugar cookies. The fastest growing week over week search term driving traffic to the site last week was big soft ginger cookie. Other fast-growing search terms driving traffic to the site included best sugar cookie recipe for cutouts, sugar cookie recipe for cookie cutters, haystacks recipe, and easy sausage cheese balls.

Last week’s fastest growing internal search terms were stromboli, Italian sausage soup, roll out sugar cookies, peanut butter blossom, and nut rolls.

Top 10 Year-Over-Year Fastest Moving Key Words
Comparing this year’s fastest-growing search terms with last year’s based on external searches, biscuits and spritz cookies earned top spots.  Other holiday favorites such as egg nog and spritz cookies also made the Top 10 list. Many home cooks were also seeking easy dinner ideas to streamline meals during the busy holiday season. Anyone for crock pot mac 'n cheese or chicken enchiladas?

FASTEST GROWING KEYWORD (External) SEARCHES – 5 – 11 December, 2014

1. Biscuits recipe +275%
2. Spritz cookies recipe +274%
3. Sloppy joes recipe +259%
4. Chicken enchiladas recipe +240%
5. Crock pot macaroni and cheese +214%
6. Mediterranean diet recipes +190%
7. Christmas cookie wreath pictures +182%
8. How to make eggnog +154%
9. Chicken drumstick recipes +144%
10. Beef tenderloin recipes oven +137%

Do you have a special Christmas cookie you must bake?

-- Posted by Judith H. Dern, Senior Communications Manager

Wednesday, December 10, 2014

Weekly Kitchen Insights: Prime Rib and Pot Pie

For many home cooks, the week following Thanksgiving (11/28 to 12/4/2014) was all about leftovers. Turkey pot pie was a big hit (How about dad coming up with a yummy comfort food favorite?!), which earned the most increases in both page views and prints. Cooks were also anticipating Christmas feasts and family celebrations; both cocktail meatballs and a new recipe for prime rib attracted the most clicks. Here’s the week’s recap:

Dad's Leftover Turkey Pot Pie (Photo by larkspur)

  • A favorite for holiday entertaining, Cocktail Meatballs earned the largest week-over-week increase in Recipe Box saves
Cocktail Meatballs (Photo by LDYLVBGR)

The Week’s Top Search Terms
How many ways can you use up leftover turkey? Allrecipes’ home cooks were determined to find out. The tasty bird ruled last week when it came to search terms. The fastest-growing week-over-week search term driving traffic to the site was turkey pot pie. Other fast-growing search terms driving traffic to the site included turkey salad, turkey tetrazzini, turkey pot pie recipe, and leftover turkey casserole.

Reflecting the same pattern, the week’s fastest growing internal search terms were turkey pot pie, turkey noodle soup, turkey enchiladas, turkey rice soup, and turkey tetrazzini.

Top 10 Year-Over-Year Fastest Moving Key Words
Last week’s (11/29-12/5/2014) fastest-growing key words comparing year-over-year external searches had something for everyone. Cocktails for the cocktail inclined, banana bread and biscuits for bakers, and Sloppy Joes for moms looking for easy dinners. Brussels sprouts? The little cabbages are a Thanksgiving tradition in many families.

FASTEST GROWING KEYWORD (External) SEARCHES – 29 November – 5 December, 2014
1. Moscow mule recipe +549%
2. Banana banana bread +408%
3. Biscuits recipe +371%
4. Sloppy joes recipe +292%
5. Roasted Brussels sprouts +280%
6. Turkey soup carcass recipe +268%
7. Paleo recipes +234%
8. Potato pancake potatoes +226%
9. Chicken enchiladas recipe +218%
10. Easy bread pudding +211%

Turkey soup or turkey pot pie? What’s your favorite Thanksgiving leftover recipe?

-- Posted by Judith H. Dern, Senior Communications Manager

Friday, December 5, 2014

Weekly Kitchen Insights: Sweet Potato Passion

Prime time in the kitchen last week (11/21 to 11/27/2014) for sweet potatoes! Sweet potato casseroles, pies, and with marshmallows topped the list of search terms, all due to Thursday’s mammoth feast. Turkey was also top-of-mind. The holiday bird earned show time status with searches for rubs and injections. On Wednesday, the day before Thanksgiving, the biggest cooking day of the year, searches surged from home cooks looking for meal ideas: Allrecipes rocked the charts and welcomed 7.8 million users, an 18 percent increase over 2013. Read on for the week’s recap: 
  • Yummy Sweet Potato Casserole  received the largest increase in page views last week, and enjoyed the largest week over week increase in prints

Yummy Sweet Potato Casserole (Photo by Kelly Hutchinson Gidich)

  • Chef John does it again with his super-scrumptious Chef John's Pumpkin Pie, which had the largest week-over-week increase in Recipe Box saves

Chef John's Pumpkin Pie (Photo by foodalicious)

The Week’s Top Search Terms
No surprise to find Thanksgiving dinner also driving the fastest-growing week-over-week search terms to the site. Turkey cooking time ranked #1 as the fastest-growing term. Other fast growing search terms driving traffic to the site included yummy sweet potato, frog eye salad, how long to cook a turkey, and cranberry sauce I.

The fastest-growing week-over-week internal search terms followed the same theme with cranberry fluff, sweet potatoes with marshmallows, pecan pie v, turkey injection, and turkey rub showing up among the top 10 terms.

Top 10 Year-Over-Year Fastest Moving Key Words
A comparison of last week’s (November 21-27, 2014) fastest-growing key words based on external searches with a year ago shows a mix of traditional Thanksgiving-inspired searches-plus. The “plus” search was for deviled eggs, an appetizer with appeal for all ages, plus attractive to Paleo and gluten-free dieters.

FASTEST GROWING KEYWORD (External) SEARCHES – 21 – 27 November, 2014

1. Deviled egg recipes +654%
2. Apple pie with fresh apples +622%
3. How to make mashed potatoes +388%
4. Yummy sweet potato casserole +345%
5. Thanksgiving dishes recipes +308%
6. How long does it take to cook a turkey +301%
7. Cranberry sauce extraordinaire +296%
8. Thanksgiving +268%
9. Roasted Brussels sprouts +254%
10. Bread stuffing for Thanksgiving +234%

Are you still savoring Thanksgiving leftovers at your house?

-- Posted by Judith H. Dern, Senior Communications Manager