Thursday, October 23, 2014

Weekly Kitchen Insights: Pumpkin Meets Harissa

Two favorite ingredients sparked last week’s (10/10 to 10/16/2014) recipe searches: pumpkin and harissa sauce. It’s prime time pumpkin season, so any recipe using the plump orange fruit is a magnet for home cooks—especially pumpkin pie. And leave it to Chef John to come up with a harissa sauce recipe everyone wants in their recipe box and ready to use in their fridge. Everyone also zeroed in on a brand new recipe for Beer Can Chicken. Check out the week’s highlights:
  • Pumpkin fans win with this one: Perfect Pumpkin Pie earned the week’s largest increase in page views 
Perfect Pumpkin Pie (Photo by Natcat)

Chef John's Harissa Sauce (Photo by Mike)

  • The perfect match for meaty fall meals, Garlic Red Potatoes had the largest week-over-week increase in Recipe Box saves
Garlic Red Potatoes (Photo by cookin' mama)

The Week’s Top Search Terms
Canadians’ searches for Thanksgiving recipes also seasoned last week’s search terms as they looked for inspiration and preparation tips for their October 13 feast along with leftovers for meals afterwards. The week’s fastest-growing search term driving traffic to the site last week was turkey cooking time. Other fast-growing search terms driving traffic to the site included turkey soup, how long to cook a turkey, turkey soup recipes, and turkey pot pie.

The week’s fastest-growing internal search terms followed right in synch with this pattern and included turkey soup, kung pao chicken, turkey pot pie, and leftover turkey.

Top 10 Year-Over-Year Fastest Moving Key Words
Canadian home cooks prepping for Thanksgiving also drove key word searches last week (10/11 to 10/17/2014), particularly for how long to cook a turkey. Added to this were recipe searches for the hugely popular beer can chicken and apple pie made with fresh apple. Stuffed bell peppers continued to hold their own among the top five terms.  

FASTEST GROWING KEYWORD (External) SEARCHES – 10 October – 17 October, 2014

1. How long to cook a turkey + 629%
2. Beer can chicken +551%
3. Stuffed bell peppers recipe +416%
4. Apple pie with fresh apples 170 0.0% 823 0.0% 384.0%
5. Egg salad recipes +276%
6. Cooking a turkey +237%
7. Cooking turkey +232%
8. All recipes recipe search +220%
9. Chicken enchiladas recipe +206%
10. Breakfast ideas +182%

Pumpkin, turkey or harissa sauce. Have a favorite—or are all three best friends in your kitchen?

-- Posted by Judith H. Dern, Senior Communications Manager

Friday, October 17, 2014

Weekly Kitchen Insights: Canada Celebrates Thanksgiving

Canadians always have a head start on the big autumn feast by celebrating it mid-October. Evidence our northern cousins were planning their Thanksgiving meal showed in both external and internal searches last week (10/3 to 10/9/2014) with cranberry sauce, stuffing, and pumpkin tart recipes topping the charts. Other favorites ranged from a new Salisbury steak recipe to a family-pleasing chicken dish—and who wouldn’t crave a cinnamon sugar-dusted donut muffin? Here’s a recap of last  week’s activity.

Basic Salisbury Steaks Recipe
Basic Salisbury Steaks (Photo by Christina)

Baked Chicken Nuggets (Photo by Scotdog

Honey-Garlic Slow Cooker Chicken Thighs (Photo by *Sherri*)

  • Donut Muffins saw the largest week-over-week increase in Recipe Box saves 

Donut Muffins (Photo by Nan W)

The Week’s Top Search Terms
It seems no one remembered from last year how to make cranberry sauce. It was the fastest growing, week-over-week search term driving traffic to the site. Other fast-growing external search terms included turkey brines, cranberry sauce recipes, cranberry sauce recipe, and hush puppy recipe.

The fastest-growing week-over-week search terms based on internal searches included turkey stuffing, cranberry sauce, turkey dressing, and pumpkin tarts. No doubt a lot of Canadian ate very well on October 13th.

Top 10 Year-Over-Year Fastest Moving Key Words
Based on year-over-year traffic trends, key word searches last week (10/4 to 10/10/2014) didn’t reflect the same Canadian Thanksgiving influence. Instead, terms were more egalitarian, reflecting home cooks’ searches for easy weeknight meals and seasonal dishes such as apple pie with fresh apples. Stuffed bell peppers and beer can chicken rocked the top spots, far out in front of last year’s searches.  

FASTEST GROWING KEYWORD (External) SEARCHES – 4 October – 10 October, 2014
1. Stuffed bell peppers recipe +674%
2. Beer can chicken +657%
3. All recipe search +343%
4. Egg salad recipes +305%
5. Hamburger casserole recipes +281%
6. Cucumber salad recipe + 199%
7. Sautéed mushrooms +181%
8. Apple pie with fresh apples +179%
9. Kentucky butter cake +164%
10. Chicken and dumplings recipe +161%

Have you begun contemplating your Thanksgiving menu?

-- Posted by Judith H. Dern, Senior Communications Manager

Friday, October 10, 2014

Weekly Kitchen Insights: Easy Suppers

Main dishes for weeknight suppers and innovative desserts added spice to last week’s (9/26 to 10/2/2014) top recipe searches. A seasonal stew, a hearty slow cooker dish starring Salisbury steak, and chicken accented with Asian-citrus flavors saw the most action. With bushels of Halloween pumpkins outside every grocery store, pumpkin-flavored cakes and quick breads were also top of mind. Here is an overview of last week’s site activity.

Slow Cooker Salisbury Steak (Photo by Chynnalou23)

  • Appealing to home cooks who love sweet/tangy flavors, Asian Orange Chicken had the largest increase in Recipe Box saves 

Asian Orange Chicken (Photo by Nanby)

The Week’s Top Search Terms
Last week’s search terms were eclectic and all about home bakers getting back into action. Pistachios, pumpkin, and Mexican attracted the biggest appetites. Pistachio cake was the fastest growing week-over-week search term driving traffic to the site. Other fast-growing search terms moving traffic included egg muffins, easy Mexican casserole, beer can chicken, and pumpkin roll recipe with cream cheese filling.

Reviewing internal search terms, the fastest growing week-over-week terms included both Italian and Mexican dishes—tetrazzini and chimichangas—plus favorite baked goods ranging from yeast breads to chocolate chip pumpkin bread.  

Top 10 Fastest Moving Key Words
Comfort food recipes prepared with ground beef or chicken inspired last week’s (9/26 to 10/3/2014) top searches. Stuffed bell peppers continued to sweep first place based on a year-over-year comparison as the most-searched-for easy weeknight supper dish, far ahead of 2013 searches. Next in popularity in the savory category were beer can chicken, sloppy joes, baked chicken thighs, and chicken enchiladas. Home cooks making treats targeted fried apples, dump cake, and yes, inspired already by Halloween, black magic cake.

FASTEST GROWING KEYWORD (External) SEARCHES – 27 September – 3 October, 2014
1. Stuffed bell peppers recipe +908%
2. Beer can chicken +484%
3. Dump cake recipes +344 %
4. Fried apples +178%
5. Sloppy Joes recipe +177%
6. Baked chicken thighs +177%
7. Chicken enchiladas recipe +177%
8. Egg salad recipes +171%
9. Black magic cake +164%
10. Easy chicken breast recipes +163%

Have you baked a loaf of pumpkin bread yet?

-- Posted by Judith H. Dern, Senior Communications Manager