Friday, October 17, 2014

Weekly Kitchen Insights: Canada Celebrates Thanksgiving

Canadians always have a head start on the big autumn feast by celebrating it mid-October. Evidence our northern cousins were planning their Thanksgiving meal showed in both external and internal searches last week (10/3 to 10/9/2014) with cranberry sauce, stuffing, and pumpkin tart recipes topping the charts. Other favorites ranged from a new Salisbury steak recipe to a family-pleasing chicken dish—and who wouldn’t crave a cinnamon sugar-dusted donut muffin? Here’s a recap of last  week’s activity.

Basic Salisbury Steaks Recipe
Basic Salisbury Steaks (Photo by Christina)

Baked Chicken Nuggets (Photo by Scotdog

Honey-Garlic Slow Cooker Chicken Thighs (Photo by *Sherri*)

  • Donut Muffins saw the largest week-over-week increase in Recipe Box saves 

Donut Muffins (Photo by Nan W)

The Week’s Top Search Terms
It seems no one remembered from last year how to make cranberry sauce. It was the fastest growing, week-over-week search term driving traffic to the site. Other fast-growing external search terms included turkey brines, cranberry sauce recipes, cranberry sauce recipe, and hush puppy recipe.

The fastest-growing week-over-week search terms based on internal searches included turkey stuffing, cranberry sauce, turkey dressing, and pumpkin tarts. No doubt a lot of Canadian ate very well on October 13th.

Top 10 Year-Over-Year Fastest Moving Key Words
Based on year-over-year traffic trends, key word searches last week (10/4 to 10/10/2014) didn’t reflect the same Canadian Thanksgiving influence. Instead, terms were more egalitarian, reflecting home cooks’ searches for easy weeknight meals and seasonal dishes such as apple pie with fresh apples. Stuffed bell peppers and beer can chicken rocked the top spots, far out in front of last year’s searches.  

FASTEST GROWING KEYWORD (External) SEARCHES – 4 October – 10 October, 2014
1. Stuffed bell peppers recipe +674%
2. Beer can chicken +657%
3. All recipe search +343%
4. Egg salad recipes +305%
5. Hamburger casserole recipes +281%
6. Cucumber salad recipe + 199%
7. Sautéed mushrooms +181%
8. Apple pie with fresh apples +179%
9. Kentucky butter cake +164%
10. Chicken and dumplings recipe +161%

Have you begun contemplating your Thanksgiving menu?

-- Posted by Judith H. Dern, Senior Communications Manager

Friday, October 10, 2014

Weekly Kitchen Insights: Easy Suppers

Main dishes for weeknight suppers and innovative desserts added spice to last week’s (9/26 to 10/2/2014) top recipe searches. A seasonal stew, a hearty slow cooker dish starring Salisbury steak, and chicken accented with Asian-citrus flavors saw the most action. With bushels of Halloween pumpkins outside every grocery store, pumpkin-flavored cakes and quick breads were also top of mind. Here is an overview of last week’s site activity.

Slow Cooker Salisbury Steak (Photo by Chynnalou23)

  • Appealing to home cooks who love sweet/tangy flavors, Asian Orange Chicken had the largest increase in Recipe Box saves 

Asian Orange Chicken (Photo by Nanby)

The Week’s Top Search Terms
Last week’s search terms were eclectic and all about home bakers getting back into action. Pistachios, pumpkin, and Mexican attracted the biggest appetites. Pistachio cake was the fastest growing week-over-week search term driving traffic to the site. Other fast-growing search terms moving traffic included egg muffins, easy Mexican casserole, beer can chicken, and pumpkin roll recipe with cream cheese filling.

Reviewing internal search terms, the fastest growing week-over-week terms included both Italian and Mexican dishes—tetrazzini and chimichangas—plus favorite baked goods ranging from yeast breads to chocolate chip pumpkin bread.  

Top 10 Fastest Moving Key Words
Comfort food recipes prepared with ground beef or chicken inspired last week’s (9/26 to 10/3/2014) top searches. Stuffed bell peppers continued to sweep first place based on a year-over-year comparison as the most-searched-for easy weeknight supper dish, far ahead of 2013 searches. Next in popularity in the savory category were beer can chicken, sloppy joes, baked chicken thighs, and chicken enchiladas. Home cooks making treats targeted fried apples, dump cake, and yes, inspired already by Halloween, black magic cake.

FASTEST GROWING KEYWORD (External) SEARCHES – 27 September – 3 October, 2014
1. Stuffed bell peppers recipe +908%
2. Beer can chicken +484%
3. Dump cake recipes +344 %
4. Fried apples +178%
5. Sloppy Joes recipe +177%
6. Baked chicken thighs +177%
7. Chicken enchiladas recipe +177%
8. Egg salad recipes +171%
9. Black magic cake +164%
10. Easy chicken breast recipes +163%

Have you baked a loaf of pumpkin bread yet?

-- Posted by Judith H. Dern, Senior Communications Manager

Friday, October 3, 2014

Weekly Kitchen Insights: Rosh Hashanah Farvorites

A seasonal favorite and a slow cooker recipe with Hawaiian flavors topped last week’s (9/19 to 9/25/2014) recipe selections. Who doesn’t crave a bowl of warm apple crisp when many families are celebrating the Rosh Hashanah and the blustery season is upon us? Combine chicken and a slow cooker and the recipe is a guaranteed hit with Allrecipes’ home cooks. Here’s a recap of search activity:

  • Apple Crisp II received the largest increase in page views last week, as well as saw the largest increase in prints
Apple Crisp II (Photo by Cynthia)

  • Mahogany Chicken Wings had the largest week-over-week increase in Recipe Box saves
Mahogany Chicken Wings (Photo by mrsllb)

The Week’s Top Search Terms
The Jewish New Year inspired many home cooks to bake challah last week, which made this search term the week’s fastest-moving. Other fast growing search terms driving traffic to the site included apple crisp with oatmeal, butternut squash, Bananas Foster, and pancake batter recipe.

The September religious holiday also played a role for the fastest growing internal search terms. Topping the
week-over-week list were noodle kugel, Rosh Hashanah, kugel, and fall soups.

Top 10 Fastest Moving Key Words
Seasonal favorites such as butternut squash, peach cobbler, and stuffed bell peppers were stand-outs among last week’s (9/20 to 9/26/2014) key word selections reviewed on a year-over-year basis. The influence of Rosh Hashanah was also a factor with challah and easy apple crisp making the top 10 search keyword list.

KEYWORD SEARCHES – 20-26 September 2014
1. Stuffed bell peppers recipe +1,001%
2. Taco seasoning mix recipe +258%
3. Peach cobbler with fresh peaches +245%
4. Butternut squash +224%
5. Peach dump cake +217%
6. Easy apple crisp recipes +203%
7. Blueberry muffins recipe +199%
8. Biscuits recipe +199%
9. Challah recipe +193%
10. Dump cake recipes +183%

Do you make apple crisp using Granny Smith or Honey Crisp apples? And do you serve it with or without vanilla ice cream?  

-- Posted by Judith H. Dern, Senior Communications Manager