Thursday, May 21, 2015

Weekly Kitchen Insights: Crêpes, Chicken and Corn


Crêpes, with all their sweet or savory fillings, captured the taste buds of home cooks last week (May 8-14. 2015) and were probably a Mother’s Day treat. If crêpes pushed boundaries by being a bit exotic, something familiar—chicken—turned up as the week’s most popular new recipe. For delicious reasons. It’s hard to resist a golden-skinned whole roasted chicken accented with rosemary and lemon. A creamy, easy-to-make side dish starring frozen corn also appealed to lots of cooks. Here are highlights for last week’s starring recipes and search terms.
  • A recipe for versatile Basic Crêpes had the largest increase in page views and prints last week

Crêpes (Photo by Selena 313)

Butterflied Roast Chicken with Lemon and Rosemary Recipe
Butterllied Roast Chicken (Photo by Vanessa Greaves)

  • Corn lovers out there saved Yum-Yum Corn in record numbers to their Recipe Boxes 

Yum Yum Corn (Photo by Lutzflcat)

Last Week’s Top Search Terms
With strawberries showcased in many produce sections, strawberry recipes attracted attention last week. The fastest-growing search term driving traffic to the site last week was a favorite Mother’s Day treat: chocolate dipped strawberries. Other fast-growing search terms driving traffic to the site were festive dishes Mom would enjoy: blueberry French toast casserole, strawberry upside down cake, kabobs on the grill, and bacon-wrapped jalapeños.

Among internal search terms, last week’s fastest-growing terms also reflected Mom’s holiday: apricot, lobster tails, rhubarb recipes, potato casserole, and recipe box.

Top 10 Year-Over-Year Fastest Moving Key Words
Comparing year-over-year search terms last week (May 9-15, 2015), brownies, biscuits and blueberry muffins held the top spots. A signal that summer has (almost) arrived, How to make ice cream slipped into the top 10 list. Other search terms reflected treats and desserts to please Mom.





FASTEST GROWING KEYWORD (External) SEARCHES  ( May 9 –15, 2015)
1. Allrecipes recipe search +1,574%
2. Best brownies +361%
3. Blueberry muffins recipe +317%
4. Biscuits recipe +282%
5. How to make ice cream +280%
6. Broccoli salad with bacon and raisins +258%
7. Deviled egg recipes +243%
8. Blueberry French toast casserole +237%
9. Garlic shrimp +230%
10. Cheesecake with strawberries +222%
11. Strawberry upside down cake +209%

What is your favorite spring dish?

-- Posted by Judith H. Dern, Senior Communications Manager

Friday, May 15, 2015

Weekly Kitchen Insights: South-of-the-Border Snacks

Mexican dishes are mainstream for many Americans now, so no surprise with Cinco de Mayo happening last week (May 1-7, 2015), searches for churros picked up. The popular fried snack from Mexico has the texture of donuts and appeals to all ages. The Kentucky Derby prompted other cooks to bake classic cakes, while Chef John’s lemony chicken and potatoes dinner dish won the top spot in the “most popular new recipe” category. Here’s the rundown:
  • A recipe for crispy-on-the-outside, soft-inside Churros received the largest increase in page views last week, plus saw the largest week-over-week increase in prints
Churros (Photo by Laura Y)

  • Dozens of Kentucky Derby fans saved Kentucky Butter Cake in their Recipe Boxes, earning it the largest week-over-week increase in Recipe Box saves
Kentucky Butter Cake Recipe
Kentucky Lemon Cake (Photo by waimia16)

Greek Lemon Chicken and Potatoes (Photo by Phoebe)


Last Week’s Top Search Terms
Cinco de Mayo also inspired the majority of last week’s search term traffic, but Mother’s Day was also on many cooks’ radar. The fastest-growing week-over-week search term driving traffic to the site was Cinco de Mayo food. Other fast-growing search terms driving traffic to the site included how to make chocolate-covered strawberries, easy guacamole, baked teriyaki chicken, and Mother's Day recipes

Mexican dishes and Mother’s Day also prompted many of the week’s fastest growing internal search term searches. Topping the list were chicken flautas, black bean burritos, Mother's Day brunch, mint julip, and Mother’s Day.
 
Top 10 Year-Over-Year Fastest Moving Key Words
A review comparing year-over-year search terms last week (May 1-7, 2015) focused on Mexican recipes and seasonal recipes such as barbecue sauce, while illustrating the wide-ranging tastes of Allrecipes’ cooks. A year-round favorite, Banana Banana Bread reigned at the top of the list, while classics such as biscuits, blueberry muffins, deviled eggs, tilapia and barbecue sauce rounded out the week’s most popular search terms.





FASTEST GROWING KEYWORD (External) SEARCHES  ( May 1 – 7, 2015)
1. Banana banana bread +402%
2. Biscuits recipe +351%
3. Guacamole recipe easy +349%
4. Blueberry muffins recipe +254%
5. Deviled egg recipes +239%
6. Tilapia filet recipes +228%
7. Sweet and sour pork recipe +196%
8. BBQ sauce recipes +181%
9. Pork chop recipes baked +161%
10. Sangria recipe with fruit +147%


Did you prepare a special brunch on Sunday for your mom?

-- Posted by Judith H. Dern, Senior Communications Manager






Thursday, May 7, 2015

Weekly Kitchen Insights: Wraps Win!

We’ve mentioned often that chicken is the #1 search term for Allrecipes’ community. And so it was last week (4/24 to 4/30/2015). An easy-to-make wrap featuring fried or grilled chicken grabbed attention and earned the most page views, prints, and recipe box saves—its #1 status prompted by a feature in Allrecipes’ Daily Dish newsletter. A brand-new recipe starring chicken in a wrap also cornered the most popular new recipe category. Here’s a summary of last week’s activity:
  • Hard to resist this tasty recipe, and last week a lot of home cooks didn’t even try: Warm Chicken Ranch Wraps received the largest increase in page views, prints, and Recipe Box saves

Warn Chicken Ranch Wraps (Photo by SunFlower)

 
Slow Cooker Buffalo Chicken Lettuce Wraps (Photo by Christina)


Last Week’s Top Search Terms
Cinco de Mayo is around the corner, and the summer cocktail season just kicked off! All those thoroughbreds speeding along the track at Churchill Downs last Saturday inspired plenty of cooks to search for the appropriate cocktail to toast their efforts. This made mint julep recipe last week’s fastest-growing search term driving traffic to the site. Other fast-growing search terms driving traffic to the site included Kentucky derby recipes, honey bun cake, pretzel recipe, and unstuffed cabbage rolls recipe.

Internal searches followed the same seasonal activities. The fastest-growing week-over-week internal search terms were Kentucky derby, Cinco de Mayo recipes, baked garlic chicken Parmesan, Mexican pork, and Mint Julep.

Top 10 Year-Over-Year Fastest Moving Key Words
Looking at search terms from a year-over-year perspective, home cooks last week (4/30 to 5/6/2015) tapped Allrecipes.com as their primary search term, followed by tried-and-true main dishes—pork chops, tilapia, crockpot chicken—and seasonal favorites such as guacamole and nachos. Biscuits showed up again—is the Derby inspiring cooks to look for Southern recipes?—while adventuresome cooks investigated a cauliflower pizza crust recipe and deviled eggs continued their appeal as appetizers. Here’s a rundown of the Top 10 list. 



FASTEST GROWING KEYWORD (External) SEARCHES  ( April 30 – May 6, 2015)

1. Allrecipes.com recipe search +1,905%
2. Biscuits recipe +300%
3. Guacamole recipe easy +275%
4. Deviled egg recipes +195%
5. Pork chop recipes baked +183%
6. Sweet and sour pork recipe +176%
7. Cauliflower pizza crust recipe +175%
8. Tilapia fillet recipes +173%
9. Crockpot chicken recipes +168%
10. Nachos recipes +158%


Did you sip Mint Juleps from silver cups last Saturday?

-- Posted by Judith H. Dern, Senior Communications Manager


Friday, May 1, 2015

Weekly Kitchen Insights: Comfort Food Classics

American comfort food favorites were a big hit last week (4/17 to 4/23/2015). Home cooks searched for meatloaf—the easy kind, please—and even though it’s almost officially grilling season, BBQ chicken prepared in a slow cooker (of course!) was a hot new pick. Desserts and sweets also fit the classic comfort food category, ranging from pound cake and chocolate cake to lemon cream cheese bars. Here’s the scoop.  
Slow Cooker Alabama Pulled BBQ Chicken (Photo by LindaT)


  • Easy Meatloaf received the largest increase in page views last week, plus the largest increase in prints
Easy Meatloaf (Photo by DAIBREAK)


                             
Lemon-Buttermilk Pound Cake with Aunt Evelyn's Lemon Glaze (Photo by Naples34102)



Last Week’s Top Search Terms
Treats outranked main dishes last week when search term activity was reviewed. The fastest growing week-over-week search term driving traffic to the site last week was too much chocolate cake. Other fast-growing search terms driving traffic to the site included overnight blueberry French toast, pancit recipe, marinade for pork tenderloin, and best chocolate cake recipe.

Internal search terms were more eclectic, ranging from savory to sweet. The fastest growing internal search terms week over week were chicken with mushrooms, lemon cream cheese bars, boiled peanuts, Cobb salad, and sriracha.

Top 10 Year-Over-Year Fastest Moving Key Words
Dinnertime reigned last week (4/17 to – 4/23/2015) as the focus of keyword searches. A review of the fastest-growing year-over-year search terms indicates home cooks were all about identifying dinnertime favorites—tuna casserole, chicken enchiladas, sloppy joes—and confirmed the surging popularity of roasted Brussels sprouts. Here’s the Top 10 list. 




FASTEST GROWING KEYWORD (External) SEARCHES  ( April 11 – 17, 2015)
1. Roasted Brussels sprouts +367%
2. Dinner ideas +302%
3. Easy tuna casserole +225%
4. Chicken enchiladas recipe +216%
5. Hamburger casserole recipes +216%
6. How to cook mushrooms +213%
7. Blueberry muffins recipe +207%
8. Sloppy joes recipe +200%
9. Potato soup recipes +181%
10. Chicken and mushroom recipes +176%

Are you a Brussels sprouts fan? Roasted or steamed?   

-- Posted by Judith H. Dern, Senior Communications Manager