Friday, August 29, 2014

Weekly Kitchen Insights: Eclectic Meets Familiar


Allrecipes home cooks know what they like. If a recipe includes chicken or bacon, it’s a winner. If it’s a ricotta dessert pie with Italian heritage, it’s a super star. Reviewing last week’s (8/15 to 8/21/2014) recipes supports these observations. A new, easy-to-make soup recipe ( Soup? Is summer already winding down?) pairs chicken and tomatoes and claimed first place for the week's most popular new recipe, while a favorite family recipe for a creamy ricotta pie also earned attention. Here are highlights from the past week:

Tomato Bisque with Chicken Recipe
Tomato Bisque with Chicken (Photo by LilSnoo)

 
Ricotta Pie (Old Italian Recipe) (Photo by taylor)

  • The World's Best Bacon Cheese Dip showed the largest week over week increase in Recipe Box saves, probably by home cooks with Labor Day entertaining in mind

World's Best Bacon Cheese Dip (Photo by Christina)


The Week’s Top Search Terms
“Down home” and “familiar” would are the best adjectives to describe the fastest growing week-over-week search terms driving traffic to the site. Egg salad recipes topped the list, followed by magic bars, vegetable soup recipe, hot pepper jelly recipe, and chicken nuggets recipe.

Awesome Egg Salad with a Kick (Photo by naples34102)

The fastest growing week-over-week internal search terms were also familiar favorites, most related to breakfast, including biscuits, breakfast casserole, slow cooker, and pancakes.

Top 10 Fastest Moving Key Words
Reviewing key words based on external searches in the past week (8/15 to 8/21/2014), the top 10 terms reflect popular seasonal cooking (fresh peaches), dinner favorites (stuffed bell peppers, lasagna, chicken and dumpings), and familiar, easy favorites (deviled eggs, frittata, Portobello mushrooms). Easy-to-make dump cake claimed honors as a Top 10 dessert.

1. Stuffed bell peppers recipe +741%
2. Peach cobbler with fresh peaches +460%
3. Peach pie with fresh peaches +225%
4. Portobello mushroom recipes +168%
5. Lasagna recipe with ricotta cheese +161%
6. Dump cake recipes +159%
7. Frittata recipes +132%
8. Deviled egg recipes +131%
9. Chicken and dumpling recipe +123%
10. Alfredo sauce recipe easy +100%

What new recipe did you discover this summer?

-- Posted by Judith H. Dern, Senior Communications Manager


Thursday, August 14, 2014

Weekly Kitchen Insights: Prime Time Veggie Season

Summer’s bounty of vegetables inspired home cooks big time last week (8/1 to 8/7/2014) in their recipe searches. Gardens, farmers’ markets, and grocery store produce aisles overflowed with zucchini, cucumbers, tomatoes, corn-on-the-cob, carrots, beets, lettuces, bell peppers, bok choy, basil, and more, which found their way into favorite summer dishes. Slow cookers and brownies proved their year-round appeal, while pasta salad and pesto also marked the pleasures of summer meals. Here’s what was cooking in America’s summer kitchens:    
  • The #1 new recipe for the week was Brookies (AKA “Brownie Cookies”)
  • You know it's seriously summer when a recipe for StuffedTomatoes receives the largest week-over-week increase in page views
Stuffed Tomatoes (Photo by Cat Lady Cyndi)

Mom's Zucchini Bread hot from the oven! (Photo by Emily Messenger)
 
  • Always a favorite, Unbelievable Chicken had the largest week-over-week increase in Recipe Box saves
Unbelievable Chicken (Photo by sassyoldlady)


The Week’s Top Search Terms
All-American with an ethnic twist would be one way of describing last week’s recipe searches. The fastest growing week-over-week search term driving traffic to the site last week was best cold pasta salad recipe. Other fast growing search terms driving traffic to the site included balsamic chicken recipe, black bean brownies, best chocolate chip cookies, and apple bread.

The fastest growing week-over-week internal search terms included easy pesto, slow cooker baby back ribs, slow cooker carnitas, and chocolate lasagna.

Top 10 Fastest Moving Key Words
Peaches, portobellos, and stuffed peppers topped last week’s (8/1 to 8/7/2014) list of fastest growing key words based on external searches. Deviled eggs may seem out of season—Easter was in April, after all—but mojitos never lose their appeal.

1. Peach cobbler with fresh peaches +323%
2. Portobello mushroom recipes +207%
3. Stuffed bell peppers recipe 195%
4. Dump Cake Recipes +185%
5. Old-Fashioned recipe +179%
6. Easy chicken breast recipes +160%
7. Deviled egg recipes +144%
8. Chicken marinade recipes +124%
9. Frittata recipes +119%
10. Mojito drink recipe +114%

And your favorite rock star summer veggie recipe is… ?

-- Posted by Judith H. Dern, Senior Communications Manager

Thursday, August 7, 2014

Weekly Kitchen Insights – Corn-on-the-Cob + Bacon = Yum!

It’s summer, so no surprise to discover corn-on-the-cob is popular. Combine grilled corn-on-the-cob with bacon, and this veggie sizzles! As proof, last week’s (7/25 to 7/31/2014) trifecta winner is Grilled Bacon-Wrapped Corn-on-the-Cob. Otherwise, St. Patrick’s Day fans are proving to be uber-advance planners since they tagged a recipe for corned beef and cabbage #1 on the new recipe hit list. Perennial favorites such as chocolate cake, mojitos, spinach salad, and Amish bread also starred as top search terms. Here’s the week’s recap:

Grilled Bacon-Wrapped Corn on the Cob Recipe
Grilled Bacon-Wrapped Corn-on-the-Cob (Photo by Christina)

The Week’s Top Search Terms
Home cooks were all over the kitchen last week with their search term selections. The fastest growing week-over-week external search term driving traffic to the site was spinach salad with strawberries. Other fast-growing search terms in this category included flourless chocolate cake recipe, mojito pitcher recipe, corned beef recipes, and Amish bread recipe.

Spinach and Strawberry Salad (Photo by bellepepper)


For home cooks already on the site, the fastest growing week-over-week internal search terms included truffles, chicken souvlaki, lemon zucchini bread, and truffle. Sum total, another delicious Allrecipes week. 

Top 10 Fastest Moving Key Words 
Ripe and juicy peaches continue their attraction as home cooks’ favorite summer fruit. Both peach cobbler and peach pie—prepared with fresh peaches, of course—made last week’s (7/25 to 7/31/2014) list of fastest growing search terms based on external searches. Other key words with meal appeal include Portobello mushroom recipes, squash casserole, chicken and sloppy Joe recipes. Home canners also gave refrigerator pickles a place on the list. 

1. Peach cobbler with fresh peaches +587%
2. Biscuits recipe +189%
3. Portobello mushroom recipes +157%
4. Refrigerator pickles recipe +157%
5. Squash casserole recipe +127%
6. Breakfast ideas +108%
7. Grilled zucchini recipes +103%
8. Chicken marinade recipes +91%
9. Sloppy Joes recipe +89%
10. Peach pie with fresh peaches +89%

Fresh Southern Peach Cobbler (Photo by mrssabre)

Do you prefer peach or blackberry cobbler? Served warm or room temperature? With or without vanilla ice cream?

-- Posted by Judith H. Dern, Senior Communications Manager



Wednesday, July 30, 2014

Weekly Kitchen Insights – Zucchini Rules, Again

Summer is in full swing with zucchini recipe searches seasoning last week’s (7/18 to 7/24/2014) recipe searches. Add a divine cake made with limoncello liqueur as the week’s star new recipe, plus a copycat recipe for caramel Frappuccino from a favorite chain of coffee cafés, and life is sweet. Here is the week's rundown. 


Quick and Easy Summer Limoncello Cake (Photo by naples34102)

  • Mom's Zucchini Bread again received the largest increase in page views last week, plus the largest week-over-week increase in prints
Mom's Zucchini Bread (Photo by LYNNINMA)

Starbucks Caramel Frappuccinno Copycat Recipe (Photo by jazzybaee)

The Week’s Top Search Terms
Search terms last week also indicate home cooks are taking advantage of summer’s bounty—with the exception of how to cook liver. It's a surprise to learn this meat is even being considered for meals. Certainly preparing it is not everyday knowledge, but Allrecipes’ home cooks have the answer. Other fast growing search terms driving traffic to the site include zucchini cookies, chocolate zucchini bread recipe, tomato soup recipe with fresh tomatoes, and strawberry margarita.

Last week’s fastest growing internal search terms included cilantro lime chicken, korma, salmon patty, and Indian recipes.

Top 10 Fastest Growing Terms
What to eat when the temperature rises? Allrecipes home cooks look to the tried-and-true as well as ethnic ideas. Anyone for Indian food? Last week’s (7/19 to 7/24/2014) fastest growing search terms ranged from chicken and salmon to Indian recipes and ice cream pie.

1. Cilantro lime chicken +385%
2. Korma +183%
3. Salmon patty +156%
4. Indian recipes +146%
5. Cilantro chicken +130%
6. Fig cake +128%
7. Pesto sauce +120%
8. Zucchini +108%
9. Ground beef and rice +103%
10. Ice cream pie +100%

Do you have an awesome zucchini recipe you must make every summer?

-- Posted by Judith H. Dern, Senior Communications Manager

Saturday, July 26, 2014

Weekly Kitchen Insights – Zucchini Season Is Here!

If recipe searches were weather vanes, we’d know when it was summer when zucchini bread searches start showing up on a daily basis. This started happening last week (7/11 to 7/17/2014) when Mom’s Spiced Zucchini Bread, a brand-new zucchini recipe, swept the charts as the #1 new recipe. Right behind it was the original recipe, Mom's Zucchini Bread, which earned place for the other two categories being tracked. Search terms also reflect summer favorites, and range from fig preserves to jam and picnic. Who can resist zucchini cookies? Here’s the scoop for last week’s recipe highlights. 
    Mom's Spiced Zucchini Bread Muffins (Photo by Naples34102)

  • The  recipe that inspired the spicy version, Mom's Zucchini Bread, received the largest increase in page views last week, prints, and Recipe Box 

Mom's Zucchini Bread (Photo by KGora



Jalapeño Popper Mushrooms (Photo by CookinBug)

The Week’s Top Search Terms
Summer was the key ingredient for last week’s fastest growing search terms. Home cooks know what they like because Allrecipes website topped the list of terms driving traffic to the site. Other fast-growing search terms driving traffic to the site included fondant, zuchini bread (this word attracts inventive spellers), moist zucchini bread recipe, and fig preserves.

The fastest growing week-over-week internal search terms included zucchini cookies, jams, picnic, and zucchini quiche.

Top 10 Fastest Moving Key Words
Peach cobbler made with fresh peaches packs ‘summer delight’ in every spoonful! It tops last week’s (7/18 to 7/24/2014) list of fastest-growing search terms based on external searches. Add biscuits, refrigerator pickles, tzatziki sauce, and mojito drink recipe for an inside look at what’s happening in summertime kitchens.

1. Peach cobbler with fresh peaches +497.4%
2. Biscuits recipe +219%
3. Alfredo sauce recipe easy +190%
4. Breakfast ideas +151%
5. Mojito drink recipe +135%
6. Refrigerator pickles recipe +123%
7. Deviled egg recipes +123%
8. Baked chicken thighs +115%
9. Chicken salad sandwich recipe +108%
10. tzatziki sauce recipe +100%

What is your favorite “must make” summer recipe?
-- Posted by Judith H. Dern, Senior Communications Manager