Wednesday, July 29, 2015

Weekly Kitchen Insights: Salmon on the Grill

Move over burgers! Salmon reigned last week (7/17 to 7/23/2015) as king of the grill. A new potato recipe popped up as most popular, and lots of DIYers grabbed a copycat recipe for that famous coffee company’s coffee-caramel frappiccino. Other home cooks wanted help deciphering metric measurements and Cajun seasoning. Read on for a summary of last week’s hottest recipes and search terms:
  • A sweet-savory marinade based on soy sauce and brown sugar gave Grilled Salmon I the largest increase in page views and prints last week 
Grilled Salmon I (Photo by *Sherri*)

Starbucks Caramel Frappuccino Copycat Recipe (Photo by Crystal Bodyroc McGlown)

  • Coated with bread crumbs and seasoned with paprika, garlic powder, chili powder, and salt and pepper, last week’s most popular new recipe was Crispy Potato Wedges
Crispy Potato Wedges Recipe
Crispy Potato Wedges (Photo by lutzflcat)

Last Week’s Top Search Terms
Metric-oriented home cooks wanted information last week made how many grams in a cup the fastest-growing week-over-week search term driving traffic to the site. Other fast-growing search terms driving traffic to the site were for favorite desserts--fresh peach cobbler recipe and Bananas Foster, plus family pleasing cheeseburger soup.

The fastest growing week-over-week internal search terms last week were a mix, ranging from chia, oven-fried pork chops, Cajun chicken pasta, and Cajun seasoning to breakfast recipes.

Top 10 Year-Over-Year Fastest Moving Key Words
Are home cooks using different key words to find recipes this year vs. last year during the same week of July? Yes, when Allrecipes’ fastest-growing external search terms are compared. Meatloaf was the star of external searches this time last year, but it’s even more popular in 2015. This is equally true for cornbread recipes, banana banana bread, and cheesecake brownies. Other key words reflect seasonal interests (peach cobbler, homemade ice cream) as well as weeknight dinner favorites such as baked potatoes, ramen noodle options, and Parmesan chicken

FASTEST-GROWING Year Over Year KEYWORD (External) SEARCHES  (July 17-23, 2015)
1. Meatloaf recipes ground beef +178%
2. Garlic butter +161%
3. Cheesecake brownies +131%
4. Cornbread recipes +129%
5. Banana banana bread + 122%
6. Baked potatoes in oven +120%
7. Fresh peach cobbler recipe +107%
8. Ramen noodle recipes +102%
9. Baked salmon recipe +96%
10. How to make ice cream +79%

Have you tried making ice cream yet this summer?

-- Posted by Judith H. Dern, Senior Communications Manager

Tuesday, July 21, 2015

Weekly Kitchen Insights: Zucchini Fusion Foods

Summer’s zucchini bonanza isn’t destined only for baked goods. Inventive home cooks are breaking culinary boundaries and creating new dishes pairing the ubiquitous green squash with novel partners. Three examples from last week's (7/10 to 7/16/2015) recipe review are blueberry-zucchini bread, chocolate zucchini muffins, plus a trendy new main dish featuring zucchini noodles. The week’s recipe searches also provided evidence slow cookers don’t go into dark cupboards when temperatures rise. Hot weather beverages--sangria--and fried chicken in many incarnations were equally popular as recipe searches. Here’s the recap:
Grilled Shrimp Over Zucchini Noodles (Photo by Soup Loving Nicole)

  • Loaded with berries and shredded zucchini, Blueberry Zucchini Bread received the largest increase in page views last week
Blueberry Zucchini Bread (Photo by dabblingdiva)

Honey-Garlic Slow Cooker Chicken Thighs (Photo by *Sherri*)

  • When temperatures soar, plan to pour Watermelon Sangria; plenty of home cooks did last week, giving it the largest week-over-week increase in Recipe Box saves

Watermelon Sangria (Photo by SB)

Last Week’s Top Search Terms
It’s summer and time for regional cooking, which means despite steamy kitchens and sweltering cooks, searches for fried chicken recipes were a hot topic. The fastest growing term driving traffic to the site last week was fried chicken recipes. Other fast-growing search terms driving traffic to the site included Southern fried chicken, best French toast recipe, crispy fried chicken, and chocolate zucchini muffins.

The spread of last week’s fastest-growing internal search terms was also wide-ranging, spanning slow cooker beef stroganoff, copycat, piƱa colada and gingerbread to remoulade sauce.

Top 10 Year-Over-Year Fastest Moving Key Words
What were the most popular key words last week compared with a year ago? Fried chicken, lasagna and Southern peach cobbler rule the list. After that it’s an eclectic mix ranging from baked potatoes to baked salmon.

FASTEST-GROWING Year Over Year KEYWORD (External) SEARCHES  (July 10-16, 2015)
1. Crispy fried chicken +259%
2. Lasagna recipes +206%
3. Southern peach cobbler +197%
4. Parmesan chicken +176 %
5. Baked potatoes in oven +154%
6. Best French toast recipe +148%
7. Banana banana bread +101%
8. Zucchini pasta +88%
9. Broccoli salad with walnuts and raisins +75%
10. Baked salmon recipe +68%

Is there a spiralizer yet in your kitchen yet for making zucchini noodles?

-- Posted by Judith H. Dern, Senior Communications Manager