Friday, January 23, 2015

Weekly Kitchen Insights: Sour Cream Plus Pork Earn Dinner Touchdown

Along with all the touchdowns happening last week (1/9 – 1/15/2015) on football fields, home cooks won the “What’s for dinner?” game with an easy slow cooker recipe for pork chops topped with a sour cream sauce. Those inspired by hot and spicy peppers served stuffed pepperoncini to hometown fans. Thinking ahead to The Big Game, two new recipes for a tasty appetizer and a sauce tied the game for “most popular new recipe.”
Sour Cream Pork Chops (Photo by Alli)

Stuffed Pepperoncini (Photo by MBKRH)

Boudin Balls (Photo by Chef John 

Val's Spicy Paleo Ketchup (Photo by Valerie)

The Week’s Top Search Terms
Search term searches cruised all over the kitchen counter last week (1/9 – 1/15/2015), ranging from sweets like marshmallow fondant, to savories such as cauliflower pizza crust and pot pie. The fastest-growing week-over-week search term driving traffic to the site last week was marshmallow fondant. Other fast-growing search terms in this category included peanut butter brownies, angel food cake mix and crushed pineapple, and pot pie.

For internal search terms, home cooks were passionate about slow cookers, and planning for The Big Game. The week’s fastest-growing internal search terms were slow cooker butter chicken, slow cooker London broil, football, buckeyes, and super bowl.

Top 10 Year-Over-Year Fastest Moving Key Words
Comparing last year’s top key words with this year, stuffed bell peppers captured last week’s (1/17-23/2015) top spot. Home cooks were also seeking tried-and-true dinner recipes featuring tilapia, chicken, and shrimp. The outliers were Nachos and blueberry muffins.

 FASTEST GROWING KEYWORD (External) SEARCHES  (16-22 January 2014)
1. Stuffed bell peppers recipe +666%
2. Tilapia fillet recipes +363%
3. Sloppy Joes recipe +282%
4. Crockpot chicken recipes +206%
5. Potato soup recipes +201%
6. Slow cooker chicken cacciatore +193%
7. Shrimp scampi recipe +175%
8. Chicken stir fry recipes +75%
9. Nachos recipes +172%
10. Blueberry muffins recipe +168%

What will you make on February 1st to feed your hungry home team?

-- Posted by Judith H. Dern, Senior Communications Manager

Friday, January 16, 2015

Weekly Kitchen Insights: Comfort Food Suppers Start the New Year

January is a start-over and catch-up month. To keep things simple and familiar, home cooks stuck to the basics when choosing dinner recipes for the week of January 2-8, 2015*. Dinner selections focused on meatloaf, steak marinade, chicken, and turkey burgers. Reflecting New Year’s resolutions, quinoa and granola bars also made the top 10 list. With all the NFL football action happening, it’s guaranteed nachos are going to be in the mix. Here’s the week’s rundown:
  • A longstanding favorite for Allrecipes’ home cooks, Easy Meatloaf with 2,984 reviews received the largest increase last week for page views

Easy Meatloaf (Photo by Christmas Goose)

  • Another hugely popular recipe, Best Steak Marinade in Existence, saw the largest week-over-week increase in prints, and also earned the largest increase in Recipe Box saves
Best Steak Marinade in Existence (Photo by petejallen27)

The Week’s Top Search Terms
New Year resolutions were also reflected in the week’s (1/2 - 8/2015) top search terms. The fastest growing search term driving traffic to the site was healthy chicken breast recipes

Other fast-growing search terms driving traffic to the site included: how to cook spaghetti squash, healthy banana bread recipe, turkey burger recipe, and goulash recipe.

The fastest growing week-over-week internal search terms also reflected a home cooks’ aspirations to eat healthful meals in 2015. Topping the list were healthy chicken recipes, king cake, granola bar, quinoa recipes, and comfort food.

Top 10 Year-Over-Year Fastest Moving Key Words
The January trend for comfort food and familiar dishes was also reflected in the week’s (1/10-15, 2015) Top 10 search keywords. Potato soup, biscuits, slow cookers (crock pots), sloppy joes, and nachos. (Yes, there are a few football games going on this month… ) Vegetable adventurers were all about roasted cauliflower

FASTEST GROWING KEYWORD (External) SEARCHES  (10-16 January 2014)

1. Potato soup recipes +413%
2. Biscuits recipe +388%
3. Roasted Brussels sprouts +297%
4. Crockpot chicken recipes +296%
5. Nachos recipes +252%
6. Stuffed bell peppers recipe +251%
7. Blueberry muffins recipe +219%
8. Unstuffed cabbage rolls +201%
9. Roasted cauliflower recipe +182%
10. Sloppy joes recipe +177%

What is your favorite dish to make to start off the New Year?

-- Posted by Judith H. Dern, Senior Communications Manager

*No new recipes were published on the site between 1/2 - 8/2015.