SEO Appétit: Top Food Search Terms of the Day

What did home cooks search for and make for dad on his special day? Surprise! Not steak. Instead, dad was indulged with Eggs Benedict, Hollandaise sauce, and twice-baked potatoes. Some lucky dad dudes got lobster, but after that, dessert rule. Dessert recipe searches ranged from pie: cherry, Key Lime, blueberry, and coconut cream pie, to cake: pineapple upside-down cake and German chocolate cake. We bet dad was happy!

MONDAY 6/17/2013

 

Brunch and Dinner for Dad

Eggs Benedict +338%
Eggs Benedict recipe +262% 
Hollandaise sauce 189% 
Hollandaise sauce recipe +141% 














Twice-baked potatoes recipe +192% 
Twice-baked potatoes +191%














Lobster recipes +176% 














Grilled corn +134% 






 

 

 

 

 

 

Desserts 

Cherry pie recipe +183% 














Pineapple upside-down cake +173% 














Coconut cream pie +157% 














Whipped cream +149% 














German chocolate cake +149% 
German chocolate cake recipe +130%














Blueberry pie recipe +139% 














Key lime pie +130%














 Lemon meringue pie +117% 
















Read past posts
6/14/2013
6/13/2013
6/12/2013
6/11/2013 
6/10/2013
6/7/2013
6/6/2013
6/5/2013
6/4/2012
6/3/2013
5/31/2013





About SEO Appétit
SEO Appétit is published on weekdays by Allrecipes.com so our blogging Fresh Bites readers and food industry friends can keep their finger on the pulse of what's cooking in American kitchens. We want to share the information as a guide to help you produce optimized content based on what home cooks are searching for right now! The SEO terms listed represent the top food searches based on week-over-week growth from the previous day.



Very Best Burgers for Dad

Dads love burgers! Smoky flavor, tasty grill marks, and meaty mouthfuls bundled into a toasted, buttered bun with tomato, cheese, and pickle slices. Yum! For Father’s Day, treat your favorite dad to his favorite burger or share a new recipe. How do Sour Cream Burgers, Pineapple-Bacon Burgers, or even an All-American Burger Dog sound? (Thank Chef John of Food Wishes for this deliciously different burger, and watch his How-to recipe video!)

Allrecipes.com has 282 tried-and-true burger recipes—many with helpful how-to videos—to inspire you, so fire up the grill! Find the top 20 burgers here, and check these tips to help grill a burger dad will be talking about all summer!

  • Choose coarsely ground meat for juicier burgers with a pleasing texture
  •  
  • Use ground beef or ground lamb, and mix in ground pork for added flavor
  •  
  • Sprinkle burgers with salt just before grilling; added earlier and it will draw moisture from the meat, meaning you’ll have dry burgers
  •  
  • Mix in olives, capers, chopped tomatoes, diced chiles, crumbled bacon, or minced ham to the meat mixture
  •  
  • Season burgers before grilling with fresh or dried herbs and spices, dehydrated or fresh minced onion and garlic, seasoning mixes for soups or salad dressings
  •  
  • Top burgers with full-flavored cheeses such as Blue cheese, goat cheese, Gorgonzola, Feta, Stilton, Cheddar, or pepperjack—and don't forget the bacon!
  •  
  • Make it easy and use prepared sauces including Barbeque sauce, soy sauce, teriyaki sauce, Worcestershire sauce, hot pepper sauce, Hoisin sauce, plum sauce, oyster sauce, salsa, or salad dressing 
  •  
  • Mix together burger meat and seasonings and form patties, and then refrigerate a few hours before grilling to allow flavors to mingle
  •  
  • Resist flattening burgers with a spatula so you don’t lose flavorful juices, and turn just once so
  •  
One last thing to remember when cooking for guests—as shared by Mr. T, the beloved father of Cathy Siroka, publisher/mom of MacaroniKid for the Westport, Conn., community, is this: No matter how hard you try, you won’t please everyone. So grill those burgers and have a wonderful Father’s Day!

Posted by JudithD, Senior Communications Manager

SEO Appétit: Top Food Search Terms of the Day

Father’s Day is near and we’re betting lots of dads will be enjoying Red Velvet Cake on Sunday. It’s tops for dessert-related SEO terms. Home cooks are also getting into serious entertaining mode, searching for fruit dip, BLT dip, brunch recipes, and Texas caviar. Is a new YouTube video about Chimichurri sauce inspiring interest in this spicy parsley-based herb sauce? But when it comes to food oddities, Allrecipes’ cooks have it nailed. Anyone craving fried Oreos® or 7-Up® biscuits?


FRIDAY 6/14/2013


Appetizers and More

Chimichurri sauce +435%














Hollandaise sauce +159%














Fruit dip +86%














BLT dip +76% 














Texas caviar +51%





 

 

 

 

 

 

Cooking for Dad

Potato salad recipes +86%














Brunch recipes +86%














Baby-back ribs recipe +73%














Tuna steak recipe +61%














Crab cakes +61%














Summer salads +59%














Grilled corn-on-the-cob +58%














Flank steak marinade +52%





 

 

 

 

 

 

Desserts+

Red velvet cake recipe +135%














Lemon meringue pie +66%














Banana pudding +64%














Peanut butter pie recipe +61%














Fried Oreos® +58%














Strawberry pie +58%














7-Up® Biscuits +54%

















Read past posts
6/13/2013
6/12/2013
6/11/2013 
6/10/2013
6/7/2013
6/6/2013
6/5/2013
6/4/2012
6/3/2013
5/31/2013
5/30/2013 
5/29/2013 
5/28/2013
5/24/2013  
5/23/2013 
5/22/2013 
5/20/2013
5/17/2013
5/16/2013 
5/15/2013



About SEO Appétit

SEO Appétit is published on weekdays by Allrecipes.com so our blogging Fresh Bites readers and food industry friends can keep their finger on the pulse of what's cooking in American kitchens. We want to share the information as a guide to help you produce optimized content based on what home cooks are searching for right now! The SEO terms listed represent the top food searches based on week-over-week growth from the previous day.



Weekly Kitchen Insights – Recipes and Trends from Allrecipes.com

On various walls throughout Allrecipes’ office we have screens monitoring the site’s top search terms, top recipes of the day and hour, which states have the most active home cooks using the site at that hour, and more. Nine days out of 10, the #1 search term is chicken. This week was no exception. Chicken ruled as the top new recipe, plus conquered every other category. Allrecipes’ home cooks love this versatile, affordable bird.

Here’s the week’s recap:

Crisp outside, tender inside: Chicken à la Mayo (Photo by gapch1026)
  • Spinach-Stuffed Chicken Breastsa tasty chicken-bacon-spinach combosaw the largest week-over-week increase in prints along with the largest increase in Recipe Box saves

Easy-to-make Spinach-Stuffed Chicken Breasts (Photo by lotlot)

Top Search Terms Last Week
If home cooks weren’t looking for delicious chicken recipes, they were searching for baked pork chop recipes. This term was the week-over-week fastest growing search term driving traffic to Allrecipes.com.

Other fast-moving search terms driving traffic to the site in the past week included Swiss chard recipes, Portobello mushroom recipes, squash casserole recipe, and beef stroganoff recipe.

Internal search terms that sizzled week-over-week mirror the external group with one summertime exception: homemade ice cream. For the record, the others include Swiss chard recipes, Portobello mushroom recipes, squash casserole recipe, and beef stroganoff recipe.

Video Insights
I'm excited about this week’s top new video! It’s all about fresh peaches. Since they can’t all be made into cobblers, crisps, and pies, how about peach jam? Allrecipes’ crack video team just released a new video to showing how to make delicious peach jam and it’s a winner its first week out! How to Make Peach Preserves had the most video page views live per day last week. Wish I’d been there during filming to lick the spoon. Delish!

Summertime sweet Peach Preserves (Photo by pomplemousse)

Two other videos also tallied high marks last week with home cooks:
  • Key West Chicken, marinated with lime and honey, was the top performer for overall video page views and page views referred directly from a search engine

Marinated and grilled Key West Chicken (Photo by DIZ)


  • How To Scramble Eggs was the top performing video in page views, excluding all featured content (this metric excludes video detail page views generated by newsletter features, primary nav. features, and/or video homepage features). I’m definitely watching this video. I bet I can learn some tricks, and what better satisfying dinner idea when I don’t feel much like cooking after work?
Perfect scrambled eggs (Photo by vv)

Here’s to another week of delicious meals at your house!

Posted by RennyS, Business Analyst

SEO Appétit: Top Food Search Terms of the Day

Who’s watching Masterchef? Turns out a lot of home cooks watch the Fox TV show with Chef Gordon Ramsey. Last night they were, and then they hopped over to Allrecipes to find the featured recipe, Eggs Benedict. Searches for the classic brunch recipe soared 1,000%+ as home cooks looked for a tried-and-true recipe. Add its companion, Hollandaise Sauce, and a delicious dish was ensured. With the weekend—and Father’s Day—coming fast, searches for desserts picked up steam in the past 24 hours. A lot of dads will be thrilled at the sight of cherry pie, German chocolate cake, or ice cream cake.

THURSDAY 6/13/2013


Eggs Benedict

Eggs Benedict +1,054%
Eggs Benedict recipe +670%
Hollandaise sauce +477%


 

 

 

 

 

 

Dinnertime

Chimichurri sauce +477%













  
Fennel recipes +152%














Bean salad recipe +123%














Easy dinner recipes +85%














Jalapeño poppers +63%














How to make crêpes +62%














Homemade Alfredo sauce +61%


 

 

 

 

 

 

 

 

Treats

Cherry pie recipe +96%














Gluten-free desserts +71%














German chocolate cake +68%














Dump cake +64%














Ice cream cake recipe +59%














Red velvet cake recipe +59%
















Read past posts
6/12/2013
6/11/2013 
6/10/2013
6/7/2013
6/6/2013
6/5/2013
6/4/2012
6/3/2013
5/31/2013
5/30/2013 
5/29/2013 
5/28/2013
5/24/2013  
5/23/2013 
5/22/2013 
5/20/2013
5/17/2013
5/16/2013 
5/15/2013



About SEO Appétit

SEO Appétit is published on weekdays by Allrecipes.com so our blogging Fresh Bites readers and food industry friends can keep their finger on the pulse of what's cooking in American kitchens. We want to share the information as a guide to help you produce optimized content based on what home cooks are searching for right now! The SEO terms listed represent the top food searches based on week-over-week growth from the previous day.