Thursday, August 27, 2015

Weekly Kitchen Insights: DIY Dips and Dressings

Being creative in the kitchen is what it’s all about, even with supporting players such as condiments and dips, where DIY touches can make a recipe memorable and impress family and friends. Last week (August 14 – 20, 2015), cooks were inspired by homemade versions of Ranch dressing and a bacon-cheese dip. Chef John’s new recipe for a summer fresh fig and goat cheese tart also inspired thousands of recipe box saves, while recipes using seasonal zucchini and pears were popular. Main dish recipes starring chicken and Salisbury steak, plus casseroles and slow cookers also ranked high on search lists. Here is the week’s summary:
  • Fresh herbs season Ranch Dressing II, which received the largest increase in page views and prints last week
Ranch Dressing II (Photo by Paula)

World's Best Bacon-Cheese Dip (Photo by Jillian Kuhlmann)

Fresh Fig and Goat Cheese Tart (Photo by The Gruntled Gourmand)

Last Week’s Top Search Terms
Seasonal ingredients and tried-and-true dinner ideas such as goulash recipes categorized the fastest-growing week-over-week search terms driving traffic to the site—with one exception, exotic, slightly other-worldly poutine. Other fast-growing search terms in this category included zucchini cakes recipes, chicken slow cooker recipes, and pear recipes.

As for the fastest-growing week-over-week internal search terms, it was all about dinner inspiration: anniversary chicken, slow cooker Salisbury steak, tequila lime chicken, and chicken noodle casserole.

Top 10 Fastest Growing Year-Over-Year Terms
Searches to answer the “What’s for dinner?” question were top-of-mind for many home cooks last week (August 14 – 20, 2015). Whether carnivores or vegetarians, whether preparing a casserole, meatloaf, pork chops, or zucchini patties, main dishes were the main attraction. As mentioned, poutine made the list as the week’s outlier dish.

FASTEST-GROWING Year Over Year KEYWORD (Internal) SEARCHES  (August 14-20, 2015)
1. Anniversary chicken +1,149%
2. Quinoa and black beans +411%
3. Zucchini patties +313%
4. Chicken noodle casserole +238%
5. Pork butt +184%
6. Oven fried pork chops +172%
7. Chicken scampi +142%
8. Brown sugar meatloaf +136%
9. Poutine +133%
10. Salisbury steak +133%

Have you made poutine?

-- Posted by Judith H. Dern, Senior Communications Manager

Monday, August 24, 2015

Friday, August 21, 2015

Weekly Kitchen Insights: Porcupines in the Kitchen

Getting dinner on the table fast is a family goal. When a recipe comes along that combines “easy” with “make-ahead” virtues, it’s a winner. Last week’s (August 7 – 13, 2015) recipe hit had all that with ground beef and tomato-y flavors, plus a whimsical name: porcupines. Home cooks also liked breakfast-leaning recipes for waffles, a hash brown casserole, and a Denver omelet. Seasonal searches included fruit favorites such as blueberry and peach cobbler variations, plus fresh tomato salsa. Here’s the week’s recap:
  • Last week, a meaty mixture of ground beef, white rice and spaghetti sauce rolled into meatballs and called Porcupines, received the largest increase in page views and prints
Porcupines (Photo by Traci-in-Cali)

  • Breakfast aficionados saw what they liked and gave Baked Denver Omelet the largest week-over-week increase in Recipe Box saves 

Baked Denver Omelet (Photo by SunnyDaysNora)

  • Two favorites in one appealed to fans of “Can’t-have-too-many-waffle-variations," who added one more recipe to their stash, and gave Michele's Cinnamon Roll Waffles status as “most popular new recipe” 

Michele's Cinnamon Roll Waffles (Photo by Chef  V)

Last Week’s Top Search Terms
Among search terms driving traffic to the site last week, the fastest growing search term was blueberry cobbler recipes. Other fast-growing search terms in this category included peach cobbler dump cake, cheesy hash brown casserole, salsa recipe fresh tomatoes, and tuna noodle casserole.

Internal search terms with the most week-over-week movement were all about dinner: chicken scampi, quinoa and black beans, chicken in basil cream, and fresh tomato soup, and brown sugar meatloaf.

Top 10 Year-Over-Year Fastest Moving Key Words
Are all the recent avocado specials in supermarkets inspiring guacamole recipe searches? Could be, since this term stands out as last week’s (August 7 – 13, 2015) top keyword compared with a year ago. The summer blueberry and peach crops are also getting attention from home cooks with blueberry pie, blueberry cobbler and peach cobbler on the Top 10 keyword list. Some cooks are also turning on their ovens for baked potatoes, stuffed peppers and cornbread.

FASTEST-GROWING Year Over Year KEYWORD (External) SEARCHES  (August 7-13, 2015)
1. Guacamole recipes +274%
2. Blueberry cobbler recipes +230%
3. Best blueberry pie +138%
4. Baked potatoes in oven +116%
5. Cornbread recipes +84%
6. Stuffed pepper recipe +70%
7. How to make ice cream +67%
8. Pulled pork slow cooker recipe +61%
9. Cheesy hash brown casserole +60%
10. Southern peach cobbler +56%

How do blueberry pie and homemade ice cream sound as a summer treat?

-- Posted by Judith H. Dern, Senior Communications Manager

Thursday, August 13, 2015

Weekly Kitchen Insights: Classics Get Upgrades

Pancakes are a perennial breakfast favorite for Allrecipes cooks. Give them a summer twist with fresh (or frozen) blueberries or grated zucchini and these recipes were standouts among last week’s (7/31 to 8/6/2015) most popular recipes.  It’s nowhere near the holiday season, but Grandma also got into the mix with an upgraded version of a classic green bean casserole. A new peanut butter cookie recipe earned first place in the most popular “new recipe” category. What really rocked last week’s searches was variations of dinobites due to the famous GISHWHES online scavenger hunt. Details of all that was delicious last week follow.
Todd's Famous Blueberry Pancakes (Photo by Nobody's Girl)

Low-Carb Zucchini Pancakes (Photo by Nicolette)


Grandma's Green Bean Casserole (Photo by Allrecipes Magazine)

Three-Ingredient Peanut Butter Cookies (Photo by Deb C)


Last Week’s Top Search Terms
Summer means strawberry season, and last week for home cooks it was all about strawberry cake from scratch, the week’s fastest-growing week-over-week search term driving traffic to the site. Other fast growing search terms driving traffic to the site included homedmade butter, tater tot casserole recipe, mini cheesecake recipe,  and chicken enchiladas recipes.

As mentioned, the famous GISHWHES online scavenger hunt challenge last week was the momentum behind several fast-growing internal search terms: dinobites, dinomite's, dino, and fluffy bites.  The fastest-growing terms without this celebrity connection were chicken scampi, Christmas cookies (Seriously!), tomato recipes, breakfast smoothies, and condensed milk.

Top 10 Year-Over-Year Fastest Moving Key Words
Comparing last week’s (August 3-9, 2015) fastest-growing search terms based on external searches with those the same time year ago, summer dishes and slow cookers ruled. DIY favorites such as guacamole, cornbread and burritos were standouts, while summer fruit-inspired strawberry cake and blueberry pie led the dessert selection. If anyone thinks slow cookers are a cold-weather appliance only, a look at the top 10 search keywords will squelch that idea.

FASTEST-GROWING Year Over Year KEYWORD (External) SEARCHES  (August 2-9, 2015)
1. Guacamole recipes +235%
2. Strawberry cake made from scratch +217%
3. Cornbread recipes + 154%
4. Best blueberry pie +111%
5. Wet burrito recipe +105%
6. Banana banana bread +96%
7. Parmesan chicken +94%
8. Pulled chicken slow cooker +88%
9. Pulled pork slow cooker recipe +85%
10. Baked potatoes in oven +81%

Do you have an essential summer slow cooker recipe?

-- Posted by Judith H. Dern, Senior Communications Manager